Connected Commerce

woman uses device in furniture store

Connected Commerce

Learn how successful companies and retail leaders approach customer experience, explore new trends, best practices and more through blog posts, videos, research and more. 

Trunk Club stylist helping fit a jacket on customer
 
Report: Decoding the personalization paradox

5 keys to delivering tailored experiences at scale

New research from NRF and research firm GfK reveals three major societal trends that are driving the desire for personalization and how brands can leverage those trends to optimize their marketing strategy and tactics.

 
NRF On Demand
Exclusive to NRF members, NRF On Demand brings you and your team the latest content from NRF conferences and events. Learn key trends, takeaways, best practices and more from retail leaders and visionaries.
 
Tina Sharkey, CEO and Co-Founder, Brandless speaks at NRF 2019
 

Get involved

The Digital Council is a collaborative, networking group of digital leaders focused on the e-commerce, mobile and innovation functions in retail. These senior level experts from NRF member companies represent the breadth and diversity of the retail industry and give their time and knowledge to help advance their organizations, careers and the industry overall. 

Learn more

More on this topic

 
Pandora store exterior
Pandora’s newest box
CMO Charisse Ford on the jewelry chain’s new concept store.
Read more
 
A panel at NRF 2020: Retail's Big Show
How Alibaba helped Allbirds reach Chinese shoppers
Lessons learned from expanding to China.
Read more
 
BMW/Olo navigation system ordering
Plant-based trend likely to keep sprouting
Millennials are leading the way.
Read more
 
Interior of UncommonGoods office in Brooklyn
UncommonGoods: Creating unique and sustainable retail
Retail Gets Real episode 153: How Dave Bolotsky created a visionary business guided by his values.
Read more
 
Mickey Onvural and Andrea Waldman at NRF 2020
Rewiring retail thinking to celebrate diversity
Brands are evolving to be more in sync with today’s consumer.
Read more