Consumers’ choices in terms of where, how and why they buy are redefining retail and creating a new playbook for the industry. NRF’s Consumer View series looks at what shapes retail, from retailers’ investments in technology to changing consumer preferences.
Past editions
Consumer View Fall 2019
Keeping up with Gen Z: Young consumers hold significant buying power and the retail industry has a laser focus on them.
The robot in the room
Consumer View Summer 2019
How today’s shoppers feel about emerging innovations like social shopping, voice assistants and augmented reality.
Investments that pay off
Consumer View Winter 2019
How retailers’ strategies around technology, fulfillment and store experience played out over the past year.
Deal lovers
Consumer View Fall 2018
The popularity of discount shopping and how it is impacting the mindset of today’s consumer.
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Consumer View Spring 2018
NRF takes a closer look at an emerging group of consumers, millennial parents.
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Consumer View Winter 2018
Fulfillment and shipping, the importance of experience in retail and what types of innovations engage shoppers.
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Want more consumer trends? See NRF's extensive research and data into holidays and seasonal events, from Valentine's Day to Halloween and everything in between.