Consumers’ choices in terms of where, how and why they buy are redefining retail and creating a new playbook for the industry. NRF’s Consumer View is a quarterly look at what shapes retail.
The Robot in the Room
Consumers are embracing the use of retail technology to improve their shopping experience.
- More than 3 out of 5 consumers say technology has improved their shopping experience.
- More than half of consumers say it’s important for retailers and brands to have information on which products are in stock or available
- More than 6 in 10 consumers who have shopped through a voice assistant like Alexa or Google Home are interested in trying it again
- 78 percent of consumers who have shopped on a social channel like Instagram or Pinterest are interested in trying it again
See the latest issue of the Consumer view report to see what today’s shoppers view as a “must have” when it comes to retail technologies and how they feel about emerging innovations like social shopping, voice assistants and augmented reality.
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The customer channel
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Technology and the consumer
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