Consumers’ choices in terms of where, how and why they buy are redefining retail and creating a new playbook for the industry. NRF’s Consumer View series looks at what shapes retail, from retailers’ investments in technology to changing consumer preferences.
Past editions
Consumer View Summer 2019
How today’s shoppers feel about emerging innovations like social shopping, voice assistants and augmented reality.
The robot in the room
Consumer View Winter 2019
How retailers’ strategies around technology, fulfillment and store experience played out over the past year.
Investments that pay off
Consumer View Fall 2018
The popularity of discount shopping and how it is impacting the mindset of today’s consumer.
Deal lovers
Consumer View Fall 2019
Keeping up with Gen Z: Young consumers hold significant buying power and the retail industry has a laser focus on them.
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Consumer View Summer 2019
How today’s shoppers feel about emerging innovations like social shopping, voice assistants and augmented reality.
Read more
Consumer View Winter 2019
How retailers’ strategies around technology, fulfillment and store experience played out over the past year.
Read more
Want more consumer trends? See NRF's extensive research and data into holidays and seasonal events, from Valentine's Day to Halloween and everything in between.