NRF Forecasts

NRF forecasts retail sales during 2019 will increase between 3.8 percent and 4.4 percent to more than $3.8 trillion despite threats from an ongoing trade war, the volatile stock market and the effects of the government shutdown.

Thanks to a healthy economy and strong consumer confidence, NRF expects holiday retail sales in November and December to increase between 4.3 and 4.8 percent over 2017 for a total of $717.45 billion to $720.89 billion.