NRF Forecasts

A blue door with a holiday wreath hanging
Holiday forecast 2018

Thanks to a healthy economy and strong consumer confidence, NRF expects holiday retail sales in November and December to increase between 4.3 and 4.8 percent over 2017 for a total of $717.45 billion to $720.89 billion.

 
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Upgraded 2018 economic forecast

NRF now expects 2018 retail sales to increase at a minimum of 4.5 percent over 2017 rather than the 3.8 to 4.4 percent range forecast earlier this year.

 
Economic forecast
 
Economic forecast 2018

NRF forecasts retail sales will increase between 3.8 and 4.4 percent in 2018. Online and other non-store sales, which are included in the overall number, are expected to increase between 10 and 12 percent.

 

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Retail jobs grew 37,600 year-over-year in December
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