NRF Forecasts

Economic forecast
Economic forecast 2020

NRF forecasts that retail sales during 2020 will increase between 3.5 percent and 4.1 percent to more than $3.9 trillion despite uncertainty from the lingering trade war, coronavirus and the presidential election.

A blue door with a holiday wreath hanging
2019 holiday forecast

NRF expects holiday retail sales during November and December to increase between 3.8 percent and 4.2 percent over 2018 to a total of between $727.9 billion and $730.7 billion. The numbers, which exclude automobile dealers, gasoline stations and restaurants, compare with an average annual increase of 3.7 percent over the previous five years.


Latest news

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NRF expects holiday sales will grow between 3.6 and 5.2 percent
NRF expects holiday sales will increase to between $755.3 billion and $766.7 billion.
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New York retailer asks Congress to approve Pandemic Risk Insurance Act
A New York retailer testifying for NRF asked Congress to help businesses obtain insurance against pandemics.
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October retail sales grew as consumers started holiday shopping early
Retail sales grew for the sixth month in a row in October, with sales significantly better than a year ago.
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