NRF forecasts

Steady sales growth expected for 2024 holiday season

The National Retail Federation forecast that winter holiday spending is expected to grow between 2.5% and 3.5% over 2023.

NRF 2024 annual retail sales forecast

NRF forecasts that retail sales will increase in 2024 between 2.5% and 3.5% to between $5.23 trillion and $5.28 trillion.

NRF 2024 annual retail sales forecast FAQ

Browse frequently asked questions about NRF's annual retail sales forecast from 2024 to learn more about how the forecast is calculated.

CNBC/NRF Retail Monitor Shows Strong Retail Sales Gains in October After a Slow September

Retail sales bounced back strongly in October as the economy remained in good shape.

Center for Retail & Consumer Insights

NRF's hub for data-driven insights into the modern retail industry and the consumers who drive it.

Retail Holiday and Seasonal Trends

Consumer spending data for retail holidays throughout the year.

NRF Forecasts