Back-to-Class Data Center

NRF has been conducting its annual back-to-school and back-to-college surveys since 2003 to see how American families will shop for clothing, supplies and other items for the next school year.

This year, spending is expected to reach $80.7 billion. Average planned spending per household for back-to-school shoppers — families with children in elementary school through high school — is $696.70. The average back-to-college spending per household is $976.78.

Scroll through the two dashboards below to learn more about the two consumer groups.

About the survey: The survey of 7,660 consumers was conducted by Prosper Insights & Analytics between July 1-8 and has a margin of error of plus or minus 1.2 percentage points.


Back to School
Survey results and consumer insights related to retail’s second biggest spending event of the year.
Record spending expected for school and college supplies
As students gear up to go back to school and college, families plan to spend more than ever on supplies ranging from pencils and backpacks to computers and dorm refrigerators.