Easter

NRF has been conducting its annual Easter survey since 2003 to see how consumers will spend for and celebrate during the popular spring holiday.

Easter 2020

Easter 2020 consumer survey data

Given the rapidly evolving nature of the coronavirus pandemic and its impact on consumers, NRF will not be publishing its annual Easter consumer survey results at this time. This survey is fielded in early March, and due to the timing the data would not reflect the more recent implications from the COVID-19 pandemic.

However, we did check in with consumers in early April to find out more about their celebration plans. Learn more below.

NRF continues to share information on how COVID-19 is impacting the retail industry and consumers as well as information on consumer trends.

Easter plans amid COVID-19

We asked consumers in early April about how they’re celebrating this year.

1

There's no stopping the Easter Bunny

Pandemic or not, consumers are finding new ways to celebrate the Easter holiday.

mom and daughter play around with paint and easter eggs

Down the rabbit hole

See historical data on how consumers celebrate the popular spring holiday.

Dig into data

a family is shown with friends painting easter eggs

Historical highlights

2018: Easter spending expected to be second highest in NRF survey history
2017: A later Easter is expected to bring record spending
2016: Americans anticipate spending more than ever on Easter this year
2015: Consumers on the hunt for candy, new spring apparel this Easter

Results of the Easter spending survey are released each year prior to the holiday.

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