Easter

NRF has been conducting its annual Easter survey since 2003 to see how consumers will spend for and celebrate during the popular spring holiday.

Spring is here and Easter bunnies are near

Read three ways consumers under 35 have evolved their Easter celebrations, including what’s engaging and inspiring young consumers.

Down the rabbit hole

See historical data on how consumers celebrate the popular spring holiday.

Results of the Easter spending survey are released each year prior to the holiday.

Checking in with Gen Z

3 new things we’ve learned about their buying power and influence in family shopping.

Consumer View Fall 2019

Keeping up with Gen Z: Young consumers hold significant buying power and the retail industry has a laser focus on them.

Gen Z: The next generation of retail influencers and spenders

Generation Z increasingly influences household spending according to a new NRF report.

Social media influencing near-record Halloween spending

U.S. consumers turn to social media for Halloween inspiration, leading to near-record spending

August retail sales grew but new tariffs present 'downside risk'

Retail sales were up 0.4 percent in August from July and up 4.6 percent year-over-year, according to NRF.

Getting personalization right

Retail Gets Real episode 133: Research firm GfK's insights on the most consumer-friendly tactics for personalization.