Easter

NRF has been conducting its annual Easter survey since 2003 to see how consumers will spend for and celebrate during the popular spring holiday. 

Spring is here and Easter bunnies are near

Read three ways consumers under 35 have evolved their Easter celebrations, including what’s engaging and inspiring young consumers.

 
A group of children have their hands in easter candy on the floor
 
Down the rabbit hole
See historical data on how consumers celebrate the popular spring holiday.
 
a family is shown with friends painting easter eggs
 

More on consumer trends

Thanksgiving weekend draws nearly 190 million shoppers, spending up 16 percent
 
Thanksgiving weekend drew nearly 190 million shoppers according to NRF and Prosper Insights
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Infographic: The holiday consumer
 
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Half of holiday shoppers have already started
 
Over half of consumers have already started their holiday shopping according to survey from NRF
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4 things to know about Gen Z's holiday shopping habits
 
What inspires college students to shop this season
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More than 165 million people expected to shop over five-day Thanksgiving weekend
 
NRF expects more than 165 million people to shop Thanksgiving Day through Cyber Monday
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Holiday shoppers plan to spend 4 percent more this year
 
Consumers plan to spend 4 percent more this year on holiday shopping
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