NRF has been conducting its annual Easter survey since 2003 to see how consumers will spend for and celebrate during the popular spring holiday.
Easter 2020 consumer survey data
Given the rapidly evolving nature of the coronavirus pandemic and its impact on consumers, NRF will not be publishing its annual Easter consumer survey results at this time. This survey is fielded in early March, and due to the timing the data would not reflect the more recent implications from the COVID-19 pandemic.
However, we did check in with consumers in early April to find out more about their celebration plans. Learn more below.
NRF continues to share information on how COVID-19 is impacting the retail industry and consumers as well as information on consumer trends.
Historical highlights
- 2018: Easter spending expected to be second highest in NRF survey history
- 2017: A later Easter is expected to bring record spending
- 2016: Americans anticipate spending more than ever on Easter this year
- 2015: Consumers on the hunt for candy, new spring apparel this Easter
Results of the Easter spending survey are released each year prior to the holiday.