Nearly 8 in 10 consumers will celebrate Easter this year
- A year after COVID-19 shook up our lives, consumers are ready to get their celebration plans and spending back on track. NRF’s annual Easter survey shows how consumers will be embracing the holiday.
- 79 percent of Americans plan to mark the occasion.
- Consumers are planning to spend an average of $179.70 on Easter gifts and celebrations, the highest amount in the survey’s history.
- Easter gifts, food and candy are the biggest drivers of growth this year.
Easter plans amid COVID-19
We asked consumers in early March about how they’re celebrating this year.
- 2020: How consumers are celebrating Easter amid a pandemic
- 2019: 3 ways younger consumers are embracing Easter
- 2018: Easter spending expected to be second highest in NRF survey history
- 2017: A later Easter is expected to bring record spending
- 2016: Americans anticipate spending more than ever on Easter this year
- 2015: Consumers on the hunt for candy, new spring apparel this Easter
Results of the Easter spending survey are released each year prior to the holiday.
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Retail Gets Real episode 214: How Klarna accelerated new retail partnerships during the pandemic.
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MeUndies founder and CEO Jonathan Shokrian on the subscription-based brand.
How brands are responding to consumer sentiment
Accelerated strategies include focusing on VR, fulfillment and wellness.
Average Easter Spending Expected to be Highest on Record
Consumers plan to spend an average of $179.70 this Easter, the highest figure on record