NRF has been conducting its annual Easter survey since 2003 to see how consumers will spend for and celebrate during the popular spring holiday.
- 2018: Easter spending expected to be second highest in NRF survey history
- 2017: A later Easter is expected to bring record spending
- 2016: Americans anticipate spending more than ever on Easter this year
- 2015: Consumers on the hunt for candy, new spring apparel this Easter
Results of the Easter spending survey are released each year prior to the holiday.
More on consumer trends
January retail sales grew 2.7 percent over last year
January retail sales increased 0.2 percent over December and 2.7 percent year-over-year, according to NRF.
Retailers have been setting new standards for finding and receiving items
Retailers have been setting new standards for finding and receiving items.
3 common Valentine's Day myths
Fact or fiction? The data behind some common Valentine’s Day assumptions.
Confident consumers and broader buying lead to record Valentine's Day spending plans
Coming off a strong holiday season, Americans are expected to set another record for Valentine’s Day spending this year.
Growing emphasis on convenience for today’s consumers
Today’s consumers increasingly prioritize convenience when it comes to purchases.
Consumer View Winter 2020
How convenience shapes today’s shopping and the future role of convenience for the retail industry.