Easter | National Retail Federation

NRF has been conducting its annual Easter survey since 2003 to see how consumers will spend for and celebrate during the popular spring holiday.

Easter spending expected to be second highest in NRF survey history

Easter spending is expected to total $18.2 billion in 2018, the second-highest level on record. A total of 81 percent of Americans will celebrate the holiday and spend an average of $150 per person.

A group of children have their hands in easter candy on the floor

Historical highlights

2017: A later Easter is expected to bring record spending
2016: Americans anticipate spending more than ever on Easter this year
2015: Consumers on the hunt for candy, new spring apparel this Easter
2014: Consumers hope to shake off the winter blues this Easter

Results of the Easter spending survey are released each year prior to the holiday.

More on consumer trends

Winter Holidays

NRF survey says more than 164 million consumers plan to shop over five-day Thanksgiving weekend

Black Friday remains the busiest day of the weekend, with 71 percent planning to shop that day.

Winter Holidays

This holiday, discounts will win shoppers

5 retail sales and promotions trends leading up to Thanksgiving weekend.

Winter Holidays

Consumers will spend 4.1 percent more than last year during winter holidays

Consumers will spend $1,007.24 during the 2018 holiday season.

Consumer Trends

NRF study says consumers shop at discount retailers regardless of age or income

89 percent of consumers shop at various discount retailers.

Consumer Trends

Monthly Economic Review: September 2018

Economic data looks solid again for the third quarter.

Press Release

Back-to-Class shopping continues as school begins

Consumers had completed just over half their shopping as students head back to class this month.