Easter

NRF has been conducting its annual Easter survey since 2003 to see how consumers will spend for and celebrate during the popular spring holiday.

Easter 2020

Easter 2020 consumer survey data

Given the rapidly evolving nature of the coronavirus pandemic and its impact on consumers, NRF will not be publishing the 2020 consumer Easter survey results at this time.

This survey is fielded in early March, and due to the timing the data would not reflect the more recent implications from the COVID-19 pandemic. NRF continues to share information on how COVID-19 is impacting the retail industry and consumers as well as information on consumer trends.

Easter 2019

Spring is here and Easter bunnies are near

Read three ways consumers under 35 have evolved their Easter celebrations, including what’s engaging and inspiring young consumers.

A group of children have their hands in easter candy on the floor

Down the rabbit hole

See historical data on how consumers celebrate the popular spring holiday.

Dig into data

a family is shown with friends painting easter eggs

Historical highlights

2018: Easter spending expected to be second highest in NRF survey history
2017: A later Easter is expected to bring record spending
2016: Americans anticipate spending more than ever on Easter this year
2015: Consumers on the hunt for candy, new spring apparel this Easter

Results of the Easter spending survey are released each year prior to the holiday.

More on consumer trends

Customer Experience

Ensuring retail jobs are good jobs

Retail Gets Real episode 161: Author Zeynep Ton on how to follow the playbook of some of the best retail companies.

Customer Experience

How Sephora evolves the in-store experience

Retail Gets Real episode 160: Alison Hahn, Sephora’s SVP of Merchandising for Color and Fragrance, talks disruption.

St. Patrick’s Day

3 charts that explain why consumers are feeling lucky this St. Patrick’s Day

More than half of adults plan to celebrate and total spending is expected to reach a record $6.16 billion.

Economy

NRF forecasts retail sales will grow 3.5 percent to 4.1 percent

NRF forecasts that retail sales during 2020 will increase between 3.5 percent and 4.1 percent to more than $3.9 trillion

Consumer Trends

Understanding the future consumer

Retail Gets Real episode 159: Andrea Bell, Head of Insight for WGSN, on emerging consumer trends.

Retail Sales

January retail sales grew 2.7 percent over last year

January retail sales increased 0.2 percent over December and 2.7 percent year-over-year, according to NRF.