Easter

NRF has been conducting its annual Easter survey since 2003 to see how consumers will spend for and celebrate during the popular spring holiday. 

Easter spending expected to be second highest in NRF survey history

Easter spending is expected to total $18.2 billion in 2018, the second-highest level on record. A total of 81 percent of Americans will celebrate the holiday and spend an average of $150 per person.

 
A group of children have their hands in easter candy on the floor
 

More on consumer trends

NRF study says more online shoppers want free shipping
 
NRF study says more online shoppers want free shipping
Read more
Consumer View Winter 2019
 
How retailers’ strategies around technology, fulfillment and store experience played out over the past year.
Read more
The state of retail heading into 2019
 
Episode 96 of Retail Gets Real: NRF President and CEO Matthew Shay reflects on the year.
Read more
November retail sales increase 5 percent over 2017, putting holiday spending on track to meet NRF forecast
 
November retail sales were up 0.7 percent from October and 5 percent year over year, on track with NRF's forecast.
Read more
NRF survey says more than 164 million consumers plan to shop over five-day Thanksgiving weekend
 
Black Friday remains the busiest day of the weekend, with 71 percent planning to shop that day.
Read more
5 things to know about discounts this holiday season
 
5 retail sales and promotions trends leading up to Thanksgiving weekend.
Read more