Easter

NRF has been conducting its annual Easter survey since 2003 to see how consumers will spend for and celebrate during the popular spring holiday. 

a mom and a little boy are shown painting an easter egg together in the living roome
Easter 2020

Easter 2020 consumer survey data

Given the rapidly evolving nature of the coronavirus pandemic and its impact on consumers, NRF will not be publishing its annual Easter consumer survey results at this time. This survey is fielded in early March, and due to the timing the data would not reflect the more recent implications from the COVID-19 pandemic.

However, we did check in with consumers in early April to find out more about their celebration plans. Learn more below.

NRF continues to share information on how COVID-19 is impacting the retail industry and consumers as well as information on consumer trends.

Easter plans amid COVID-19
We asked consumers in early April about how they’re celebrating this year.
1
 
There's no stopping the Easter Bunny

Pandemic or not, consumers are finding new ways to celebrate the Easter holiday. 

 
mom and daughter play around with paint and easter eggs
 
Down the rabbit hole
See historical data on how consumers celebrate the popular spring holiday.
 
a family is shown with friends painting easter eggs
 

More on consumer trends

Back-to-school shopping 2020
 
Retail Gets Real episode 181: Katherine Cullen, head of NRF's Consumer Research team, talks about shopping for students.
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COVID-19’s impact on store traffic
 
Altered shopping patterns increase the need for retailer transparency during Covid-19.
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Facilitating contactless customer service at restaurants
 
In-house diners can order and pay directly from their mobile devices.
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Through the retail lens: Face coverings
 
Mara Devitt on the importance of mask mandates in retail.
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Face coverings: Retailers adapt for health and fashion
 
Retailers and designers have stepped up to the challenge in mask production.
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How brands can use social to connect with Gen Z
 
Younger consumers’ social media usage has gone up as a result of the pandemic.
Read more