Easter

NRF has been conducting its annual Easter survey since 2003 to see how consumers will spend for and celebrate during the popular spring holiday. 

a mom and a little boy are shown painting an easter egg together in the living roome
Easter 2020

Easter 2020 consumer survey data

Given the rapidly evolving nature of the coronavirus pandemic and its impact on consumers, NRF will not be publishing the 2020 consumer Easter survey results at this time.

This survey is fielded in early March, and due to the timing the data would not reflect the more recent implications from the COVID-19 pandemic. NRF continues to share information on how COVID-19 is impacting the retail industry and consumers as well as information on consumer trends.

Easter 2019

Spring is here and Easter bunnies are near

Read three ways consumers under 35 have evolved their Easter celebrations, including what’s engaging and inspiring young consumers.

 
A group of children have their hands in easter candy on the floor
 
Down the rabbit hole
See historical data on how consumers celebrate the popular spring holiday.
 
a family is shown with friends painting easter eggs
 

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