A father and daughter hang out on the beach together
Father's Day

NRF has been conducting its annual Father’s Day survey since 2003 to see how Americans will celebrate dad on his special day.

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Father’s Day spending to reach near-record $15.3 billion
Title
Father’s Day spending to reach near-record $15.3 billion
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Description

77 percent of Americans will celebrate Father’s Day in 2018 and spend an average of $133 per person, the second-highest in the 15-year history of the survey. Individuals between 25 and 34 years old will be the biggest spenders this year at an average $188 per person.

Description

As consumer confidence continues to rise, 77 percent of Americans will celebrate Father’s Day and spend an average of $133 per person, treating dad to special outings, clothing, gift cards, electronics and more.

The expected spending would be second only to last year’s $15.5 billion, the highest in the 15-year history of the survey at an average $135 per person. Individuals between 25 and 34 years old will be the biggest spenders this year at an average $188 per person.

 
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Historical highlights

Results of NRF’s Father’s Day spending survey are released each year in early June.