Father’s Day

2019: Father’s Day spending expected to reach all-time high of $16 billion

Father’s Day spending has grown 70 percent, approximately $6.6 billion, since 2009. The biggest drivers of Father’s Day spending are growth in spending by consumers ages 35-44, and spending on clothing, special outings and gift cards.

A few highlights:

  • What’s most important when purchasing a gift for Dad? According to NRF’s survey, 45 percent of respondents are looking for something that’s unique.
  • Over a third of those planning to celebrate this year are interested in gifting dads a product subscription box.
  • Greeting cards and home improvement tools aren’t the only gifts for Dad: 47 percent of those celebrating Father’s Day are planning to gift a special outing.
  • Father’s Day shoppers would love some help: 28 percent indicated they always or very often look to retailers for inspiration when purchasing gifts for the dads in their lives.

NRF’s survey is conducted by Prosper Insights and Analytics.

A father and his daughter enjoy a sports game together
Father’s Day over the years

Dig deeper into the data to learn more about celebration and purchasing trends over time, including demographics and trends related to non-typical gifts.


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