NRF has been conducting its annual Father’s Day survey with Prosper Insights & Analytics since 2003 to see how Americans celebrate dad on his special day.
How Americans are celebrating Dad this year
The pandemic continues, but consumers are still ready to show Dad some love this Father's Day.
- 75 percent of consumers plan to celebrate Father's Day
- 58 percent say they are likely to celebrate Father's Day virtually this year
- Top gift categories include personal care, home and gardening and tools and appliances
About the survey: The 2020 survey of 8,209 U.S. adults 18 and older was conducted May 1-8 and has a margin of error of plus or minus 1.1 percentage points.
Historical highlights
- 2019: Father’s Day spending expected to reach all-time high of $16 billion
- 2018: Father’s Day spending to reach near-record $15.3 billion
- 2017: Father’s Day spending to reach record-high $15.5 billion
- 2016: Father’s Day spending to reach record-high $14.3 billion
- 2015: Father’s Day spending to reach $12.7 billion
Results of NRF’s Father’s Day spending survey are released each year in early June.