NRF has been conducting its annual Father’s Day survey since 2003 to see how Americans will celebrate dad on his special day.
Father’s Day spending to reach near-record $15.3 billion
77 percent of Americans will celebrate Father’s Day in 2018 and spend an average of $133 per person, the second-highest in the 15-year history of the survey. Individuals between 25 and 34 years old will be the biggest spenders this year at an average $188 per person.
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Historical highlights
- 2017: Father’s Day spending to reach record-high $15.5 billion
- 2016: Father’s Day spending to reach record-high $14.3 billion
- 2015: Father’s Day spending to reach $12.7 billion
- 2014: Spending on Father’s Day to top $12.5 billion
Results of NRF’s Father’s Day spending survey are released each year in early June.
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