NRF has been conducting its annual graduation spending survey since 2007 to see how Americans will celebrate high school and college graduates each spring.

Graduation 2020


Consumers to spend an average $112 on grad gifts

According to NRF's annual survey conducted by Prosper Insights and Analytics, 30% of respondents will buy a gift for a graduate in their life this year.

  • Total spending is expected at $5.1 billion
  • Cash is, once again, the top gift

Historical highlights

Results of NRF’s graduation spending survey are released each year in May.

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