NRF has been conducting its annual graduation spending survey since 2007 to see how Americans will celebrate high school and college graduates each spring.
“Graduation is a huge milestone for students and parents alike, and retailers are ready to help make it even more memorable. Cash might be the most popular item, but an assortment of graduation gifts from greeting cards and gift cards to clothing and electronics will tempt shoppers.”
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Historical highlights
- 2017: Graduation spending to reach record-high $5.6B
- 2016: Americans to spend $5.4 billion on graduation gifts
- 2015: Graduates make room for electronics, cash after graduation
- 2014: Americans to spend more than $4.7 billion on graduation gifts
Results of NRF’s graduation spending survey are released each year in May.
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