Graduation

NRF has been conducting its annual graduation spending survey since 2007 to see how Americans will celebrate high school and college graduates each spring.

Graduation spending to reach $5.5 billion

According to NRF's annual survey conducted by Prosper Insights and Analytics, 34% of respondents will buy a gift for a grad in their life this year.

Average spending will be $107.46
Cash will, once again, be the top gift

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Group of kids throw their caps in the sky

Graduation over the years

Average and total spending has trended up over the years, while the number of people purchasing graduation gifts has stayed the same.

See trends

Historical highlights

Results of NRF’s graduation spending survey are released each year in May.

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Father’s Day

Father’s Day spending expected to reach all-time high of $16 billion

Father's Day spending expected to hit all-time high at $16 billion

Graduation

After graduation: Where this year’s grads will find jobs

The types of jobs and careers those exiting school and entering the workforce are considering has changed.

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Retail sales were down 0.2 percent in April from March but up 5.2 percent year-over-year.

Mother’s Day

3 ways Mother’s Day gift shopping has evolved

Flowers are never out of style, but consumers are celebrating mom in more unique ways.

Mother’s Day

Mother’s Day expected to deliver highest consumer spending to date

Mother’s Day spending hits record high at $25 billion in 2019, up from $23.1 billion in 2018.