Graduation

NRF has been conducting its annual graduation spending survey since 2007 to see how Americans will celebrate high school and college graduates each spring.

Graduation spending to reach $5.5 billion

According to NRF's annual survey conducted by Prosper Insights and Analytics, 34% of respondents will buy a gift for a grad in their life this year.

  • Average spending will be $107.46
  • Cash will, once again, be the top gift
1
 
Group of kids throw their caps in the sky
 
Graduation over the years
Average and total spending has trended up over the years, while the number of people purchasing graduation gifts has stayed the same.
 

Historical highlights

Results of NRF’s graduation spending survey are released each year in May.

More consumer trends

July retail sales show strong gains but stock market and tariffs could lead to caution in consumer spending
 
default image
Retail sales were up 0.9 percent in July from June and up 5.6 percent year-over-year.
Read more
What consumers really think about retail technology
 
Consumers’ expectations surrounding technology and what they hope to see in the future.
Read more
Record spending expected for school and college supplies
 
default image
Record spending on school and college supplies expected this year
Read more
May’s retail sales show consumer resilience and confidence in the economy
 
Retail Sales in May show strong consumer resilience and confidence in economy
Read more
Father’s Day spending expected to reach all-time high of $16 billion
 
A father and daughter hang out on the beach together
Father's Day spending expected to hit all-time high at $16 billion
Read more
After graduation: Where this year’s grads will find jobs
 
The types of jobs and careers those exiting school and entering the workforce are considering has changed.
Read more