Graduation

NRF has been conducting its annual graduation spending survey since 2007 to see how Americans will celebrate high school and college graduates each spring.

Group of kids stand outside in their cap and gowns after graduation
 
Graduation spending to reach $5.2 billion with cash and greeting cards as most popular gifts

The average person buying graduation gifts this year will spend $102.51 and fill graduates' greeting cards with gift cards and cash. 

 

“Graduation is a huge milestone for students and parents alike, and retailers are ready to help make it even more memorable. Cash might be the most popular item, but an assortment of graduation gifts from greeting cards and gift cards to clothing and electronics will tempt shoppers.”

NRF President and CEO Matthew Shay
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