NRF has been conducting its annual graduation spending survey since 2007 to see how Americans will celebrate high school and college graduates each spring.
Graduation spending to reach $5.5 billion
According to NRF's annual survey conducted by Prosper Insights and Analytics, 34% of respondents will buy a gift for a grad in their life this year.
- Average spending will be $107.46
- Cash will, once again, be the top gift
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Historical highlights
- 2018: Graduation spending to reach $5.2 billion
- 2017: Graduation spending to reach record-high $5.6B
- 2016: Americans to spend $5.4 billion on graduation gifts
- 2015: Graduates make room for electronics, cash after graduation
Results of NRF’s graduation spending survey are released each year in May.
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