Graduation Season Data Center

NRF’s annual graduation gift survey shows that consumers continue to spend strongly on the high school and college grads in their lives.

Take a deeper look into the graduation gifting trends over time, and use the interactive charts to explore a demographic breakdown of total spending, average spending and gifting plans.

About the survey: The 2019 survey of 7,591 U.S. adults 18 and older was conducted May 1-9 and has a margin of error of plus or minus 1.2 percentage points.

This graduation season

How are consumers celebrating the grads in their lives this year? Take a look at current year data.

Group of kids stand outside in their cap and gowns after graduation
After graduation: Where this year’s grads will find jobs
The types of jobs and careers those exiting school and entering the workforce are considering has changed.
College students throwing caps in the air at graduation ceremony

Get a closer look at other consumer events

Mother’s Day
NRF survey says Americans will spend $25 billion on Mother’s Day in 2019.
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Easter Data Center
Historical data on how consumers celebrate the popular spring holiday.
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Super Bowl
The nearly 194 million adults watching the Super Bowl, plan to spend an average $88.65 on food, beverages and more.
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