Graduation

NRF has been conducting its annual graduation spending survey since 2007 to see how Americans will celebrate high school and college graduates each spring.

Graduation spending to reach $5.5 billion

According to NRF's annual survey conducted by Prosper Insights and Analytics, 34% of respondents will buy a gift for a grad in their life this year.

  • Average spending will be $107.46
  • Cash will, once again, be the top gift
1
 
Group of kids throw their caps in the sky
 
Graduation over the years
Average and total spending has trended up over the years, while the number of people purchasing graduation gifts has stayed the same.
 

Historical highlights

Results of NRF’s graduation spending survey are released each year in May.

More consumer trends

Growing emphasis on convenience for today’s consumers
 
default image
Today’s consumers increasingly prioritize convenience when it comes to purchases.
Read more
Meet the 2020 consumers driving change
 
How values and personal beliefs are driving consumers' shopping habits and choices.
Read more
Nearly 148 million Americans plan to shop Super Saturday
 
default image
Super Saturday is the biggest shopping day of the year with an estimated 147.8 million consumers expected to partcipate.
Read more
November retail sales kick off holiday season with 2.1 percent growth over last year and more shopping to come
 
November retail sales were up 0.1 percent monthly and 2.1 percent year-over-year, according to NRF.
Read more
Thanksgiving weekend draws nearly 190 million shoppers, spending up 16 percent
 
Hundreds of people shop at a busy outdoor mall during the holiday season
Thanksgiving weekend drew nearly 190 million shoppers according to NRF and Prosper Insights
Read more
Infographic: The holiday consumer
 
A look at the holiday consumer heading into Thanksgiving weekend.
Read more