NRF has been conducting its annual graduation spending survey since 2007 to see how Americans will celebrate high school and college graduates each spring.

Graduation spending to reach $5.5 billion

According to NRF's annual survey conducted by Prosper Insights and Analytics, 34% of respondents will buy a gift for a grad in their life this year.

  • Average spending will be $107.46
  • Cash will, once again, be the top gift
Group of kids throw their caps in the sky
Graduation over the years
Average and total spending has trended up over the years, while the number of people purchasing graduation gifts has stayed the same.

Historical highlights

Results of NRF’s graduation spending survey are released each year in May.

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