Independence Day

Two little girls cheer with american flags in their hands dressed for the 4th of july

Independence Day

NRF has been conducting its annual Independence Day survey since 2003 to see how Americans will celebrate the July 4th holiday.

A ‘Hump Day’ Fourth of July slows down spending

More than 216 million Americans (87 percent) planned to observe Independence Day in 2018 and were expected to spend $6.9 billion on food. It’s the second-highest amount in the history of the survey, down from last year’s record $7.1 billion.

A son sits on his mom's lap for the Independence day celebration

Historical Highlights

Results of NRF’s Independence Day survey are released each year in June.

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