Americans are ready for barbecue and travel this Fourth of July
Eighty-six percent of Americans plan to celebrate Independence Day this year, spending a total $6.7 billion on food items, according to NRF’s annual survey conducted by Prosper Insights & Analytics. Cookouts, barbecues and picnics continue to be the most popular activity (61%), followed by fireworks and community celebrations (40%).
See more data in the infographic below and click through to our Independence Day data center to get a historical perspective.
Historical Highlights
- 2018: A ‘Hump Day’ Fourth of July slows down consumer celebrations and spending totals
- 2017: 219 million Americans to celebrate Fourth of July
- 2016: 214 million Americans to celebrate Fourth of July
- 2015: Americans ready for barbecues, travel for Independence Day
Results of NRF’s Independence Day survey are released each year in June.
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