Independence Day

NRF has been conducting its annual Independence Day survey since 2003 to see how Americans will celebrate the July 4th holiday.

A ‘Hump Day’ Fourth of July slows down spending

More than 216 million Americans (87 percent) planned to observe Independence Day in 2018 and were expected to spend $6.9 billion on food. It’s the second-highest amount in the history of the survey, down from last year’s record $7.1 billion.

A son sits on his mom's lap for the Independence day celebration

Historical Highlights

2017: 219 million Americans to celebrate Fourth of July
2016: 214 million Americans to celebrate Fourth of July
2015: Americans ready for barbecues, travel for Independence Day

Results of NRF’s Independence Day survey are released each year in June.

More on consumer trends

Consumer Trends

3 things to know about consumers in 2019

How smart retailers are striving to not just meet, but exceed customer expectations.

2018 holiday sales grew 2.9 percent amid turmoil over trade policy and delay in data collection

Holiday retail sales in 2018 grew 2.9 percent to $707.5 billion.

Economy

NRF says ‘state of the economy is sound’ and forecasts retail sales will grow between 3.8 and 4.4 percent

NRF says consumer spending will be boosted by increased employment and higher wages.

Valentine’s Day

Is love still in the air?

Three ways consumers’ attitudes toward Valentines’ Day are changing.

Valentine’s Day

Fewer consumers celebrating Valentine’s Day but those who do are spending more

Americans are expected to spend a record amount this year.

Super Bowl

Consumers say they’ll spend an average $81 on Super Bowl

Super Bowl spending is expected to total $14.8 billion this year.