Independence Day

NRF has been conducting its annual Independence Day survey since 2003 to see how Americans will celebrate the July 4th holiday.

A ‘Hump Day’ Fourth of July slows down spending

More than 216 million Americans (87 percent) planned to observe Independence Day in 2018 and were expected to spend $6.9 billion on food. It’s the second-highest amount in the history of the survey, down from last year’s record $7.1 billion.

A son sits on his mom's lap for the Independence day celebration

Historical Highlights

2017: 219 million Americans to celebrate Fourth of July
2016: 214 million Americans to celebrate Fourth of July
2015: Americans ready for barbecues, travel for Independence Day

Results of NRF’s Independence Day survey are released each year in June.

More on consumer trends

Mother’s Day

3 ways Mother’s Day gift shopping has evolved

Flowers are never out of style, but consumers are celebrating mom in more unique ways.

Mother’s Day

Mother’s Day expected to deliver highest consumer spending to date

Mother’s Day spending hits record high at $25 billion in 2019, up from $23.1 billion in 2018.

Retail Sales

March retail sales gains are ‘very encouraging’

March retail sales as defined by NRF were up one percent month-over-month and 0.8 percent year over year.

Consumer Trends

What’s driving retailers’ investments in 2019

Forrester’s Sucharita Kodali shares how retailers’ omnichannel strategies are evolving.

Consumer Trends

4 steps to predicting retail trends

Tips from WGSN’s Andrea Bell.

Retail Sales

February retail sales increased 2.7 percent over 2018

Retail sales were down 0.7 percent in February from January but up 2.7 percent year-over-year.