Independence Day

Americans are ready for barbecue and travel this Fourth of July

Eighty-six percent of Americans plan to celebrate Independence Day this year, spending a total $6.7 billion on food items, according to NRF’s annual survey conducted by Prosper Insights & Analytics. Cookouts, barbecues and picnics continue to be the most popular activity (61%), followed by fireworks and community celebrations (40%).

See more data in the infographic below and click through to our Independence Day data center to get a historical perspective.

Independence Day Data Center

Learn more about celebration and purchasing trends over time and how various demographics plan to embrace the holiday.

A son sits on his mom's lap for the Independence day celebration

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