Independence Day

NRF has been conducting its annual Independence Day survey since 2003 to see how Americans will celebrate the July 4th holiday.

A ‘Hump Day’ Fourth of July slows down spending

More than 216 million Americans (87 percent) planned to observe Independence Day in 2018 and were expected to spend $6.9 billion on food. It’s the second-highest amount in the history of the survey, down from last year’s record $7.1 billion.

A son sits on his mom's lap for the Independence day celebration

Historical Highlights

2017: 219 million Americans to celebrate Fourth of July
2016: 214 million Americans to celebrate Fourth of July
2015: Americans ready for barbecues, travel for Independence Day

Results of NRF’s Independence Day survey are released each year in June.

More on consumer trends

Winter Holidays

NRF survey says more than 164 million consumers plan to shop over five-day Thanksgiving weekend

Black Friday remains the busiest day of the weekend, with 71 percent planning to shop that day.

Winter Holidays

5 things to know about discounts this holiday season

5 retail sales and promotions trends leading up to Thanksgiving weekend.

Winter Holidays

Consumers will spend 4.1 percent more than last year during winter holidays

Consumers will spend $1,007.24 during the 2018 holiday season.

Consumer Trends

NRF study says consumers shop at discount retailers regardless of age or income

89 percent of consumers shop at various discount retailers.

Consumer Trends

Monthly Economic Review: September 2018

Economic data looks solid again for the third quarter.

Press Release

Back-to-Class shopping continues as school begins

Consumers had completed just over half their shopping as students head back to class this month.