NRF has been conducting its annual Independence Day survey since 2003 to see how Americans will celebrate the July 4th holiday.
- 2017: 219 million Americans to celebrate Fourth of July
- 2016: 214 million Americans to celebrate Fourth of July
- 2015: Americans ready for barbecues, travel for Independence Day
Results of NRF’s Independence Day survey are released each year in June.
More on consumer trends
3 things to know about consumers in 2019
How smart retailers are striving to not just meet, but exceed customer expectations.
2018 holiday sales grew 2.9 percent amid turmoil over trade policy and delay in data collection
Holiday retail sales in 2018 grew 2.9 percent to $707.5 billion.
NRF says ‘state of the economy is sound’ and forecasts retail sales will grow between 3.8 and 4.4 percent
NRF says consumer spending will be boosted by increased employment and higher wages.
Is love still in the air?
Three ways consumers’ attitudes toward Valentines’ Day are changing.
Fewer consumers celebrating Valentine’s Day but those who do are spending more
Americans are expected to spend a record amount this year.
Consumers say they’ll spend an average $81 on Super Bowl
Super Bowl spending is expected to total $14.8 billion this year.