Independence Day

Two little girls cheer with american flags in their hands dressed for the 4th of july

Independence Day

NRF has been conducting its annual Independence Day survey since 2003 to see how Americans will celebrate the July 4th holiday.

A ‘Hump Day’ Fourth of July slows down spending

More than 216 million Americans (87 percent) planned to observe Independence Day in 2018 and were expected to spend $6.9 billion on food. It’s the second-highest amount in the history of the survey, down from last year’s record $7.1 billion.

 
A son sits on his mom's lap for the Independence day celebration
 

Historical Highlights

Results of NRF’s Independence Day survey are released each year in June.

More on consumer trends

NRF survey says more than 164 million consumers plan to shop over five-day Thanksgiving weekend
 
Black Friday remains the busiest day of the weekend, with 71 percent planning to shop that day.
Read more
5 things to know about discounts this holiday season
 
5 retail sales and promotions trends leading up to Thanksgiving weekend.
Read more
Consumers will spend 4.1 percent more than last year during winter holidays
 
Consumers will spend $1,007.24 during the 2018 holiday season.
Read more
NRF study says consumers shop at discount retailers regardless of age or income
 
89 percent of consumers shop at various discount retailers.
Read more
Monthly Economic Review: September 2018
 
Economic data looks solid again for the third quarter.
Read more
Back-to-Class shopping continues as school begins
 
Consumers had completed just over half their shopping as students head back to class this month.
Read more