Americans are ready for barbecue and travel this Fourth of July
Eighty-six percent of Americans plan to celebrate Independence Day this year, spending a total $6.7 billion on food items, according to NRF’s annual survey conducted by Prosper Insights & Analytics. Cookouts, barbecues and picnics continue to be the most popular activity (61%), followed by fireworks and community celebrations (40%).
See more data in the infographic below and click through to our Independence Day data center to get a historical perspective.
Historical Highlights
- 2018: A ‘Hump Day’ Fourth of July slows down consumer celebrations and spending totals
- 2017: 219 million Americans to celebrate Fourth of July
- 2016: 214 million Americans to celebrate Fourth of July
- 2015: Americans ready for barbecues, travel for Independence Day
Results of NRF’s Independence Day survey are released each year in June.
More on consumer trends
Through the retail lens: Digital commerce
Jason Goldberg on the next shift in retail.
Read more
3 ways consumers will celebrate dads despite the coronavirus
While fewer expect to take their dads out this Father's Day, they’re making it up in other ways.
Read more
How food shopping might change after the pandemic
Shopper habits could change permanently.
Read more
Retailers help consumers celebrate life’s milestones — virtually
Retailers offer promotions around commencements-to-go and digital weddings.
Read more
Through the retail lens: Social marketing and retail
Jeremy King talks COVID-19’s impact on consumer sentiment and social media marketing.
Read more
Through the retail lens: Cyber vulnerability
Sherri Davidoff explores data breaches, scams and lures.
Read more