NRF has been conducting its annual Mother’s Day survey since 2003 to see how Americans will celebrate “mom” on her special day each spring.
35 percent of consumers will head to department stores, 31 percent will shop online, while 29 percent plan to shop at specialty stores such as florists, jewelers or electronics stores.
A spa day, tickets to a concert or gym membership are “gifts of experience” and 26 percent planned to give such a gift. Gifts of experience are given most often — 45 percent of those surveyed — by 18 to 34-year olds.
- 2017: Mother’s Day spending to reach record-high $23.6 billion
- 2016: Americans to spoil mom with jewelry, electronics and special outings
- 2015: Families spending more than ever on mom
- 2014: Families look to shower mom with gift cards, brunch, apparel items
Results of the Mother’s Day spending survey are released each year in late April.