NRF has been conducting its annual Mother’s Day survey since 2003 to see how Americans will celebrate “mom” on her special day each spring.
- 2018: Mother’s Day spending to reach $23.1 billion
- 2017: Mother’s Day spending to reach record-high $23.6 billion
- 2016: Americans to spoil mom with jewelry, electronics and special outings
- 2015: Families spending more than ever on mom
Results of the Mother’s Day spending survey are released each year in late April.
More on consumer trends
Checking in with Gen Z
3 new things we’ve learned about their buying power and influence in family shopping.
Consumer View Fall 2019
Gen Z: The next generation of retail influencers and spenders
Generation Z increasingly influences household spending according to a new NRF report.