NRF has been conducting its annual Mother’s Day survey since 2003 to see how Americans will celebrate “mom” on her special day each spring.
More than 8 in 10 consumers will celebrate Mother's Day this year
NRF’s annual Mother’s Day survey shows how consumers are adapting their spending and gifting plans in light of the ongoing coronavirus pandemic.
- 78 percent say that celebrating Mother’s Day is important to them this year given the current state of the coronavirus.
- Consumers are interested in spending a little more, approximately $8 more, for an average of $205 on Mother’s Day gifts and celebrations.
- Categories like electronics, housewares, gardening tools and books saw significant boost this year as more consumers are interested in giving these items as gifts.
- 2019: Mother’s Day expected to deliver highest consumer spending to date
- 2018: Mother’s Day spending to reach $23.1 billion
- 2017: Mother’s Day spending to reach record-high $23.6 billion
- 2016: Americans to spoil mom with jewelry, electronics and special outings
- 2015: Families spending more than ever on mom
Results of the Mother’s Day spending survey are released each year in late April.