Mother’s Day Data Center

NRF’s annual Mother’s Day survey shows that how consumers are adapting their spending and gifting plans in light of the ongoing coronavirus pandemic.

Take a deeper look into the celebration trends over time, and use the interactive charts to explore a demographic breakdown of total spending, average spending and celebration plans.

 

About the survey: NRF’s survey conducted by Prosper Insights and Analytics was fielded to 8,294 adult consumers April 1-6, 2020 and has a margin of error of plus or minus 1.1 percentage points.

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