Mother’s Day Data Center

NRF’s annual Mother’s Day survey shows how consumers are adapting their spending and gifting plans in light of the ongoing coronavirus pandemic. This year's survey was fielded to 7,818 consumers aged 18+ from April 1 through April 9, 2021. It has a margin of error of +/- 1.1%.

Take a deeper look into the celebration trends over time, and use the interactive charts to explore a demographic breakdown of total spending, average spending and celebration plans.

 

About the survey: This year's survey was fielded to 7,818 consumers aged 18+ from 4/1/21 – 4/9/21. It has a +/- 1.1% margin of error.

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