NRF has been conducting its annual Mother’s Day survey since 2003 to see how Americans will celebrate “mom” on her special day each spring.
Consumers expected to spend near-record $33.5 billion on Mother’s Day
Eighty-four percent of U.S. adults are expected to celebrate the holiday. On average, those celebrating plan to spend $254.04 on Mother’s Day gifts and celebrations, the second highest per-person figure, following last year’s record $274.02 per person.
Mother’s Day 2024 is all about the classics
With a return to timeless gifts like flowers and special outings, consumers plan to spend an average of $254 per person to celebrate the moms in their lives.
Historical highlights
- 2023: Consumers to spend record $35.7 billion for Mother’s Day
- 2023: How consumers are prioritizing Mom this Mother’s Day
- 2022: Mother’s Day spending to reach record high
- 2022: Here’s how consumers are celebrating moms this Mother’s Day
- 2021: Mother’s Day Spending to Total $28.1 Billion
- 2020: 3 ways the coronavirus is changing how we think about Mother’s Day
- 2019: Mother’s Day expected to deliver highest consumer spending to date
- 2018: Mother’s Day spending to reach $23.1 billion
- 2017: Mother’s Day spending to reach record-high $23.6 billion
- 2016: Americans to spoil mom with jewelry, electronics and special outings
- 2015: Families spending more than ever on mom
Results of the Mother’s Day spending survey are released each year in late April.
