NRF has been conducting its annual Mother’s Day survey since 2003 to see how Americans will celebrate “mom” on her special day each spring.
As more people are getting vaccinated and stimulus checks are being distributed, consumers are going all out for moms this year
- 83% of consumers plan to celebrate Mother’s Day this year
- Shoppers plan to spend $220.48 on average, $16 more than they planned to spend last year and the highest in the survey's history
- Categories like jewelry and electronics are seeing record levels of spending this year
- 2020: 3 ways the coronavirus is changing how we think about Mother’s Day
- 2019: Mother’s Day expected to deliver highest consumer spending to date
- 2018: Mother’s Day spending to reach $23.1 billion
- 2017: Mother’s Day spending to reach record-high $23.6 billion
- 2016: Americans to spoil mom with jewelry, electronics and special outings
- 2015: Families spending more than ever on mom
Results of the Mother’s Day spending survey are released each year in late April.