St. Patrick’s Day

NRF has been conducting its annual St. Patrick’s Day survey for more than a decade to see how consumers will spend for and celebrate during the popular cultural holiday. Consumers are expected to spend an average of $40.77 on St. Patrick's Day in 2021.

2021 St. Patrick’s Day: About half of U.S. adults plan to mark the occasion:

The latest consumer spending data from NRF and Prosper Insights & Analytics’ 2021 St. Patrick’s Day survey found that 49 percent of U.S. adults said they plan to celebrate St. Patrick’s Day this year.

Similar to what we’ve seen over the past year, consumers may be adjusting their celebrations with COVID-19 in mind. While this can traditionally be a holiday where you meet up with your friends or attend parades, significantly fewer are doing so this year. Over half (55 percent) said they’ll be avoiding gatherings this year, as a result of the pandemic. But the leprechauns are still in luck, as 32 percent of consumers plan to keep the spirit alive by planning a special dinner or celebration at home.
 
With plenty of decorations and festive treats needed to mark the occasion, 92 percent of those celebrating plan to make St. Patrick’s Day purchases. They plan to spend $40.77 on average, for a total $5.1 billion nationwide.

See the data in the infographic below and explore NRF’s St. Patrick’s Day Dashboard for historical data and trends.

 

About the survey: The 2021 survey of 8,211 U.S. adults 18 and older was conducted February 1-9 and has a margin of error of plus or minus 1.1 percentage points.

Dig into more data
Learn more about historical trends on how consumers celebrate St. Patrick’s Day.
 
St Pats
 

More on consumer trends

Levi’s focuses on digital
 
Retail Gets Real episode 219: Levi Strauss Americas President Marc Rosen on the company’s lasting impact and goals.
Read more
Hasbro feels the force of Disney+ Star Wars collection
 
Hot releases like Baby Yoda have driven revenue growth.
Read more
How The Phluid Project’s gender-free message goes beyond retail
 
Retail Gets Real episode 217: Creating an inclusive retail experience with The Phluid Project.
Read more
Mother’s Day Spending to Total $28.1 Billion
 
Mother’s Day Spending to Total $28.1 Billion
Read more
TikTok made me buy it: Small business edition
 
How small business owners are utilizing the app to reach consumers.
Read more
Retailers, delivery services adapt to altered landscape
 
How Instacart and Shipt are meeting stay-at-home shoppers’ demands during — and probably after — the COVID-19 pandemic.
Read more