St. Patrick's Day

NRF has been conducting its annual St. Patrick’s Day survey since 2007 to see how consumers will spend for and celebrate during the popular cultural holiday.

St. Patrick’s day spending to hit record $5.9 billion

Over 149 million U.S. adults are expected to spend an average of $39.65 per person, up from last year’s $37.92. The holiday is most popular among individuals 18-24 years old.

Historical Highlights

Results of the St. Patrick’s Day spending survey are released each year in early March.

More on consumer trends

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Consumer View Winter 2019

How retailers’ strategies around technology, fulfillment and store experience played out over the past year.

Consumer Trends

The state of retail heading into 2019

Episode 96 of Retail Gets Real: NRF President and CEO Matthew Shay reflects on the year.

November retail sales increase 5 percent over 2017, putting holiday spending on track to meet NRF forecast

November retail sales were up 0.7 percent from October and 5 percent year over year, on track with NRF's forecast.

Winter Holidays

NRF survey says more than 164 million consumers plan to shop over five-day Thanksgiving weekend

Black Friday remains the busiest day of the weekend, with 71 percent planning to shop that day.