Super Bowl

a group of people are at a pub/bar drinking beer together and laughing
 
2020 Super Bowl: Consumers to spend $17.2 billion

The latest consumer spending data from NRF and Prosper Insights & Analytics’ 2020 Super Bowl survey suggests this may be one of the strongest Super Bowls yet, with nearly 194 million adults saying they have plans for the big game. Those watching the event expect to spend an average $88.65 on food and beverages, merchandise and party supplies, for a total $17.2 billion nationwide.

As the San Francisco 49ers and the Kansas City Chiefs prepare to face off, here’s how consumers are getting ready. See the data in the infographic below and explore NRF’s Super Bowl Dashboard for historical data and trends.

Spending for the big game
1
 

NRF has been conducting its annual Super Bowl survey for more than a decade to see how consumers expect to spend and celebrate over game day. Take a deeper look into the trends over time, and use the interactive charts to explore demographic breakdowns of total spending, average spending and what attracts consumers to the event.

The 2020 survey of 7,267 adults 18 and older was conducted by Prosper Insights & Analytics January 2-9 and has a margin of error of plus or minus 1.2 percentage points.  

Super Bowl Data Center
Explore how consumers have celebrated the Super Bowl over time.
1
 

NRF has been conducting its annual Super Bowl Spending Survey since 2005 to see how Americans plan to celebrate one of the year's biggest sporting events.

More on consumer trends

Growing emphasis on convenience for today’s consumers
 
Today’s consumers increasingly prioritize convenience when it comes to purchases.
Read more
Consumer View Winter 2020
 
How convenience shapes today’s shopping and the future role of convenience for the retail industry.
Read more
Meet the 2020 consumers driving change
 
How values and personal beliefs are driving consumers' shopping habits and choices.
Read more
Thanksgiving weekend draws nearly 190 million shoppers, spending up 16 percent
 
Thanksgiving weekend drew nearly 190 million shoppers according to NRF and Prosper Insights
Read more
Infographic: The holiday consumer
 
A look at the holiday consumer heading into Thanksgiving weekend.
Read more
Half of holiday shoppers have already started
 
Over half of consumers have already started their holiday shopping according to survey from NRF
Read more