Super Bowl

NRF has been conducting its annual Super Bowl Spending Survey since 2005 to see how Americans plan to celebrate one of the year's biggest sporting events.

a group of people are at a pub/bar drinking beer together and laughing
Big year for the Big Game: Consumers to spend $15.3 billion on 2018 Super Bowl

Americans spent an average $81.17 per person as an estimated 188.5 million people watched the New England Patriots take on the Philadelphia Eagles. Total spending was up 8.5% from $14.1 billion in 2017.

Fans aged 25-34 spend the most.

Of people celebrating the Super Bowl, those aged 25-34 spend the most at an average of $118.43.

45 million people will host a Super Bowl party this year.

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