The latest consumer spending data from NRF and Prosper Insights & Analytics’ 2020 Super Bowl survey suggests this may be one of the strongest Super Bowls yet, with nearly 194 million adults saying they have plans for the big game. Those watching the event expect to spend an average $88.65 on food and beverages, merchandise and party supplies, for a total $17.2 billion nationwide.
As the San Francisco 49ers and the Kansas City Chiefs prepare to face off, here’s how consumers are getting ready. See the data in the infographic below and explore NRF’s Super Bowl Dashboard for historical data and trends.
NRF has been conducting its annual Super Bowl survey for more than a decade to see how consumers expect to spend and celebrate over game day. Take a deeper look into the trends over time, and use the interactive charts to explore demographic breakdowns of total spending, average spending and what attracts consumers to the event.
The 2020 survey of 7,267 adults 18 and older was conducted by Prosper Insights & Analytics January 2-9 and has a margin of error of plus or minus 1.2 percentage points.
- 2019: Consumers say they’ll spend an average $81 on Super Bowl
- 2018: Consumers to spend $15.3 billion on 2018 Super Bowl
- 2017: Consumers will spend $14.1 billion on 2017 Super Bowl
- 2016: An estimated 189 million Americans expected to watch Super Bowl 50
- 2015: 184 million Americans to watch 2015 Super Bowl, according to NRF Survey
Results of the Super Bowl spending survey are released each year in January.
NRF has been conducting its annual Super Bowl Spending Survey since 2005 to see how Americans plan to celebrate one of the year's biggest sporting events.