NRF has been conducting its annual Super Bowl Spending Survey since 2005 to see how Americans plan to celebrate one of the year's biggest sporting events.
American adults say they will spend an average $81.30 for a total of $14.8 billion as they watch the New England Patriots and the Los Angeles Rams meet up in the Super Bowl this year. The biggest spenders are those ages 35-44 at an average $123.26.
Nearly 3 in 4 adult consumers plan to watch the Super Bowl this year. See more highlights in the infographic.
- 2018: Consumers to spend $15.3 billion on 2018 Super Bowl
- 2017: Consumers will spend $14.1 billion on 2017 Super Bowl
- 2016: An estimated 189 million Americans expected to watch Super Bowl 50
- 2015: 184 million Americans to watch 2015 Super Bowl, according to NRF Survey
Results of the Super Bowl spending survey are released each year in January.