NRF has been conducting its annual Super Bowl Spending Survey since 2005 to see how Americans plan to celebrate one of the year's biggest sporting events.
Of people celebrating the Super Bowl, those aged 25-34 spend the most at an average of $118.43.
- 2017: Consumers will spend $14.1 billion on 2017 Super Bowl
- 2016: An estimated 189 million Americans expected to watch Super Bowl 50
- 2015: 184 million Americans to watch 2015 Super Bowl, according to NRF Survey
- 2014: 181 million Americans to watch 2014 Super Bowl
Results of the Super Bowl spending survey are released each year in January.