Valentine’s Day

Reflection in window of couple embracing on Valentine's Day with red heart-shaped balloons

Valentine’s Day

NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge how Americans plan to celebrate this special day with their loved ones. 

a box of chocolates and other wrapping materials
Record spending for Valentine's Day 2020
  • Consumers said they plan to spend an average $196.31, up 21 percent over last year’s previous record of $161.96.
  • Spending is expected to total $27.4 billion, up 32 percent from last year’s record $20.7 billion.
Two puppies kissing on red couch
3 common Valentine's Day myths
Fact or fiction? A look at the data behind some common assumptions about the romantic holiday.
Couple on a romantic dinner date together with wine and food
Want more data?
Dig deeper into the numbers for demographic breakdowns of celebration and spending plans.

More on consumer trends

1-800-Flowers offers new ways to observe the holidays
Thanksgiving zoom calls
Retail Gets Real episode 196: Ideas for celebrating Thanksgiving miles apart.
Read more
Through the retail lens: Holiday 2020 and the shopper mindset
Holiday shopping
Consumer psychologist Erica Carranza on delivering certainty in the customer experience.
Read more
Innovation and the future of retail
4 questions for NRF 2021 – Chapter 1 speaker Kate Ancketill on the futute of retail.
Read more
6 ways retailers are making holiday shopping safe, merry and bright
retail shopping 2020
From reservations to expanded promotions, retailers continue to meet customers’ needs.
Read more
Sonic Drive-In on COVID-19’s effects on supply chain and consumer demand
Sonic proves that sales growth can happen during a pandemic.
Read more
Earlier Start to Holiday Shopping Season Embraced by Consumers
christmas shopping during covid
Earlier Start to Holiday Shopping Season Embraced by Consumers
Read more