Valentine’s Day

Reflection in window of couple embracing on Valentine's Day with red heart-shaped balloons

Valentine’s Day

NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge how Americans plan to celebrate this special day with their loved ones. 

a box of chocolates and other wrapping materials
 
Record spending for Valentine's Day 2020
  • Consumers said they plan to spend an average $196.31, up 21 percent over last year’s previous record of $161.96.
  • Spending is expected to total $27.4 billion, up 32 percent from last year’s record $20.7 billion.
 
 
Two puppies kissing on red couch
 
3 common Valentine's Day myths
Fact or fiction? A look at the data behind some common assumptions about the romantic holiday.
 
Couple on a romantic dinner date together with wine and food
 
Want more data?
Dig deeper into the numbers for demographic breakdowns of celebration and spending plans.
 

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