NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge how Americans plan to celebrate this special day with their loved ones.
Historical highlights
- 2019: Fewer consumers celebrating Valentine’s Day but those who do are spending more
- 2018: Consumers will spend near-record $19.6 billion on Valentine’s Day
- 2017: Consumers plan to spend $18.2 billion on Valentine’s Day
- 2016: Dinner and a movie, flowers and jewelry bring Valentine's Day spending to record high
- 2015: Cupid to shower Americans with jewelry, candy this Valentine's Day
Results of the Valentine's Day consumer spending survey are released each year prior to the holiday.
More on consumer trends
3 charts that explain why consumers are feeling lucky this St. Patrick’s Day
More than half of adults plan to celebrate and total spending is expected to reach a record $6.16 billion.
Read more
Understanding the future consumer
Retail Gets Real episode 159: Andrea Bell, Head of Insight for WGSN, on emerging consumer trends.
Read more
3 ways convenience impacts shopping behavior
Retailers have been setting new standards for finding and receiving items.
Read more
3 common Valentine's Day myths
Fact or fiction? The data behind some common Valentine’s Day assumptions.
Read more
Confident consumers and broader buying lead to record Valentine's Day spending plans
Coming off a strong holiday season, Americans are expected to set another record for Valentine’s Day spending this year.
Read more
Consumer View Winter 2020
How convenience shapes today’s shopping and the future role of convenience for the retail industry.
Read more