Valentine's Day

Reflection in window of couple embracing on Valentine's Day with red heart-shaped balloons

Valentine's Day

NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge how Americans plan to celebrate this special day with their loved ones. 

Consumers will spend near-record $19.6 billion on Valentine’s Day

U.S. consumers are expected to spend an average $143.56 on Valentine’s Day as 55 percent of the population celebrates this year, an increase from last year’s $136.57, according to NRF’s annual survey. Total spending is expected to reach $19.6 billion, up from $18.2 billion last year.

a box of chocolates and other wrapping materials
Young love: 3 ways Millennials and Gen Z are celebrating Valentine’s Day this year

Whether buying gifts for a loved one, getting together with friends or planning some “me time,” young consumers are driving new trends — while brands are launching new products perfect for sharing on social media.

a young couple holds each other outside in the cold

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