NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge how Americans plan to celebrate this special day with their loved ones.
Historical highlights
- 2019: Fewer consumers celebrating Valentine’s Day but those who do are spending more
- 2018: Consumers will spend near-record $19.6 billion on Valentine’s Day
- 2017: Consumers plan to spend $18.2 billion on Valentine’s Day
- 2016: Dinner and a movie, flowers and jewelry bring Valentine's Day spending to record high
- 2015: Cupid to shower Americans with jewelry, candy this Valentine's Day
Results of the Valentine's Day consumer spending survey are released each year prior to the holiday.
More on consumer trends
COVID-19 takes its toll on toys
Movie delays create merchandising challenges for toy retailers.
Read more
Consumers Anticipate New Ways to Celebrate Halloween, Despite COVID-19
Consumers Anticipate New Ways to Celebrate Halloween, Despite COVID-19
Read more
Bringing a personal touch to retail in the age of social distancing
Retail Gets Real episode 186: How retailers can adapt for safety and convenience.
Read more
Through the retail lens: Spirit Halloween’s outlook
President and CEO Steven Silverstein talks about the unique challenges of celebrating this year.
Read more
Kohl’s and Sephora among six retailers rethinking loyalty
Kohl’s, Sephora and more are revamping programs to meet new customer demands.
Read more
Lowe’s teams up with New York Fashion Week
Designers will handpick backdrop items for their runway shows.
Read more