NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge how Americans plan to celebrate this special day with their loved ones.
Fewer consumers celebrating Valentine’s Day but spending is up
Average spending on Valentine’s Day is expected to be a record $161.96 this year despite fewer people celebrating the holiday. That’s a total of $20.7 billion as consumers buy more cards and candy for friends, family, co-workers – and pets.
Historical highlights
- 2018: Consumers will spend near-record $19.6 billion on Valentine’s Day
- 2017: Consumers plan to spend $18.2 billion on Valentine’s Day
- 2016: Dinner and a movie, flowers and jewelry bring Valentine's Day spending to record high
- 2015: Cupid to shower Americans with jewelry, candy this Valentine's Day
Results of the Valentine's Day consumer spending survey are released each year prior to the holiday.
More on consumer trends
Mother’s Day expected to deliver highest consumer spending to date
Mother’s Day spending hits record high at $25 billion in 2019, up from $23.1 billion in 2018.
Read more
What’s driving retailers’ investments in 2019
Forrester’s Sucharita Kodali shares how retailers’ omnichannel strategies are evolving.
Read more
February retail sales increased 2.7 percent over 2018
Retail sales were down 0.7 percent in February from January but up 2.7 percent year-over-year.
Read more
3 ways younger consumers are embracing Easter
Three ways consumers under 35 have evolved their Easter celebrations.
Read more
3 things to know about consumers in 2019
How smart retailers are striving to not just meet, but exceed customer expectations.
Read more