NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge how Americans plan to celebrate this special day with their loved ones.
Fewer consumers celebrating Valentine’s Day but spending is up
Average spending on Valentine’s Day is expected to be a record $161.96 this year despite fewer people celebrating the holiday. That’s a total of $20.7 billion as consumers buy more cards and candy for friends, family, co-workers – and pets.
Historical highlights
- 2018: Consumers will spend near-record $19.6 billion on Valentine’s Day
- 2017: Consumers plan to spend $18.2 billion on Valentine’s Day
- 2016: Dinner and a movie, flowers and jewelry bring Valentine's Day spending to record high
- 2015: Cupid to shower Americans with jewelry, candy this Valentine's Day
Results of the Valentine's Day consumer spending survey are released each year prior to the holiday.
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