NRF has surveyed consumers about how they plan to celebrate Valentine’s Day annually for over a decade. Take a deeper dive into the data from the last 10 years, and use the interactive charts to explore a demographic breakdown of total spending, average spending, types of gifts planned and spending per type of gift.
Explore the data on how consumers celebrate
3 common Valentine's Day myths
Fact or fiction? The data behind some common Valentine’s Day assumptions.
Confident consumers and broader buying lead to record Valentine's Day spending plans
Coming off a strong holiday season, Americans are expected to set another record for Valentine’s Day spending this year.
Average spending on Valentine’s Day in 2020 is expected to be a record $196.31, up 21 percent over last year.
St. Patrick’s Day Data Center
Dive into historical data on how consumers spend and celebrate March 17.
Easter Data Center
Historical data on how consumers celebrate the popular spring holiday.
Tax Returns Data Center
Historical data on how consumers react to tax season.