Valentine’s Day Data Center

Explore the data on how consumers celebrate

NRF has surveyed consumers about how they plan to celebrate Valentine’s Day annually for over a decade. Take a deeper dive into the data from the last 10 years, and use the interactive charts to explore a demographic breakdown of total spending, average spending, types of gifts planned and spending per type of gift.


More on Valentine’s Day

Is love still in the air?
a man and a woman stand in the kitchen to prepare food
Three ways consumers’ attitudes toward Valentines’ Day are changing.
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Fewer consumers celebrating Valentine’s Day but those who do are spending more
a box of chocolates and other wrapping materials
Americans are expected to spend a record amount this year.
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Valentine’s Day
Reflection in window of couple embracing on Valentine's Day with red heart-shaped balloons
NRF has been conducting its annual Valentine’s Day consumer spending survey since 2004.
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Get a closer look at more consumer holidays:

St. Patrick’s Day Data Center
Dive into historical data on how consumers spend and celebrate March 17.
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Easter Data Center
Historical data on how consumers celebrate the popular spring holiday.
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Tax Returns Data Center
Historical data on how consumers react to tax season.
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