Valentine’s Day Data Center

Explore the data on how consumers celebrate

NRF has surveyed consumers about how they plan to celebrate Valentine’s Day annually for over a decade. Take a deeper dive into the data from the last 10 years, and use the interactive charts to explore a demographic breakdown of total spending, average spending, types of gifts planned and spending per type of gift.

 

More on Valentine’s Day

Valentine’s Day
 
Valentine's Day gifts
Consumer spending on Valentine’s Day in 2021 is expected to be $21.8B.
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How COVID-19 is changing Valentine’s Day this year
 
Couple
Retail Gets Real episode 206: Consumers keep celebrations close to home.
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3 ways COVID-19 is changing Valentine’s Day plans this year
 
Valentine's at home
Consumers still plan to celebrate, but love is different in the bubble.
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Get a closer look at more consumer holidays:

St. Patrick’s Day Data Center
 
Dive into historical data on how consumers spend and celebrate March 17.
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Easter Data Center
 
Historical data on how consumers celebrate the popular spring holiday.
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Tax Returns Data Center
 
Historical data on how consumers react to tax season.
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