Valentine’s Day Data Center

Explore the data on how consumers celebrate

NRF has surveyed consumers about how they plan to celebrate Valentine’s Day annually for over a decade. Take a deeper dive into the data from the last 10 years, and use the interactive charts to explore a demographic breakdown of total spending, average spending, types of gifts planned and spending per type of gift.

More on Valentine’s Day

3 common Valentine's Day myths
 
Two puppies kissing on red couch
Fact or fiction? The data behind some common Valentine’s Day assumptions.
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Confident consumers and broader buying lead to record Valentine's Day spending plans
 
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Coming off a strong holiday season, Americans are expected to set another record for Valentine’s Day spending this year.
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Valentine’s Day
 
Reflection in window of couple embracing on Valentine's Day with red heart-shaped balloons
Average spending on Valentine’s Day in 2020 is expected to be a record $196.31, up 21 percent over last year.
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Get a closer look at more consumer holidays:

St. Patrick’s Day Data Center
 
Dive into historical data on how consumers spend and celebrate March 17.
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Easter Data Center
 
Historical data on how consumers celebrate the popular spring holiday.
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Tax Returns Data Center
 
Historical data on how consumers react to tax season.
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