Valentine’s Day

Reflection in window of couple embracing on Valentine's Day with red heart-shaped balloons

Valentine’s Day

NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge how Americans plan to celebrate this special day with their loved ones. 

a box of chocolates and other wrapping materials
Record spending for Valentine's Day 2020
  • Consumers said they plan to spend an average $196.31, up 21 percent over last year’s previous record of $161.96.
  • Spending is expected to total $27.4 billion, up 32 percent from last year’s record $20.7 billion.
Two puppies kissing on red couch
3 common Valentine's Day myths
Fact or fiction? A look at the data behind some common assumptions about the romantic holiday.
Couple on a romantic dinner date together with wine and food
Want more data?
Dig deeper into the numbers for demographic breakdowns of celebration and spending plans.

More on consumer trends

Through the retail lens: Face coverings
Face coverings in retail
Mara Devitt on the importance of mask mandates in retail.
Read more
Face coverings: Retailers adapt for health and fashion
Retailers promoting masks for safety and style
Retailers and designers have stepped up to the challenge in mask production.
Read more
How brands can use social to connect with Gen Z
Gen Z shopping on social media
Younger consumers’ social media usage has gone up as a result of the pandemic.
Read more
Black-owned barbershops and salons feel the impact of COVID-19 and Black Lives Matter movement
Black owned businesses and Black Lives Matter movement
Marketer Wil Shelton on the importance of community and ‘social lifting'.
Read more
Office equipment, kitchen appliances helped Best Buy in pandemic
Electronics and home office retailers' success amid pandemic
A look at the top electronics and telecom retailers from NRF’s 2020 Top Retailers list.
Read more
‘Ghost kitchens’ gain traction amid pandemic takeout and delivery surge
Ghost kitchens are becoming the pandemic new normal
The framework expedites process and removes dine-in expenses.
Read more