Winter Holidays

NRF’s holiday surveys gauge consumer sentiment and shopping trends during the winter holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas.

Check out NRF's Holiday FAQs for more information on the holiday season and check back often to stay up-to-date on retail's busiest season.

Thanksgiving weekend shopping 2020

Consumers took advantage of the Thanksgiving holiday weekend and shopped in-store and online this year.

Holiday shopping 2020 by the numbers

Slideshow: Click through the interactive slideshow to the left for data on spending and shopping plans this holiday season.

The latest

Winter Holidays

NRF expects holiday sales will grow between 3.6 and 5.2 percent

NRF expects holiday sales will increase to between $755.3 billion and $766.7 billion.

Winter Holidays

NRF Launches “New Holiday Traditions” Campaign

NRF is launching a nationwide consumer education campaign to encourage consumers to shop safe and shop early.

Consumer Trends

Consumers Prioritize Spending on Family, Friends Ahead of Holiday Season

As the coronavirus pandemic extends into the winter holiday season, consumers are looking to purchase gifts that bring j

Winter Holidays

How malls are remaking the holiday experience

Tech-enabled traditions keep consumers celebrating safely.

Winter Holidays

Reimagining Macy’s Thanksgiving Day Parade

Executive producer Susan Tercero on keeping the event festive and safe.

Winter Holidays

Holiday 2020 shopping starts now

Retailers are ready with inventory and omnichannel capabilities.

Port Tracker

Imports set new record as retailers replenish inventories and stock up early for holidays

'Consumers are buying again and retail supply chains are working overtime to keep up.'

Monthly Economic Review

NRF chief economist 'cautiously optimistic'

Thanks to the pandemic, forecasting holiday sales is like assembling a jigsaw puzzle.

Retail Gets Real Podcast

COVID-19 disrupts Holiday 2020 supply chain planning

Retail Gets Real episode 187: How retailers are prepping to meet seasonal demand.

Winter Holidays

Through the retail lens: Hiring for the holidays

Considerations for small businesses as they prepare for a singular shopping season.

Monthly Economic Review

NRF chief economist says pandemic made this year's holiday forecast the most challenging ever

The pandemic has presented unique circumstances for the nation's economy, making forecasting more difficult than ever.

Winter Holidays

Holiday Shoppers Take Advantage of Early, Thanksgiving Weekend Deals

Holiday Shoppers Take Advantage of Early, Thanksgiving Weekend Deals Primary tabs

two girls are looking at their holiday gifts during the holiday season

Winter Holidays Data Center

Dig into shopping trends over the years during the winter holiday season, which spans November and December.

Holidays past and present

Winter 2020 holiday trends

Slideshow: Click through the interactive slideshow to the right for at-a-glance data on retailer perspectives on the holiday season. NRF members can access the full set of holiday insights here.

Historical highlights

Historical highlights show the change in consumer behavior and holiday shopping sales from year over year. Data may change due to ongoing U.S. Census Bureau revisions. Check out highlights from past holiday seasons here.