Winter Holidays

NRF’s holiday surveys gauge consumer sentiment and shopping trends during the winter holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas.

Check out NRF's Holiday FAQs for more information on the holiday season and check back often to stay up-to-date on retail's busiest season.

Thanksgiving weekend shopping 2020
Consumers took advantage of the Thanksgiving holiday weekend and shopped in-store and online this year.
Holiday shopping during Covid
Holiday shopping 2020 by the numbers
Slideshow: Click through the interactive slideshow to the left for data on spending and shopping plans this holiday season.

The latest

NRF expects holiday sales will grow between 3.6 and 5.2 percent
Shopping online
NRF expects holiday sales will increase to between $755.3 billion and $766.7 billion.
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NRF Launches “New Holiday Traditions” Campaign
NRF is launching a nationwide consumer education campaign to encourage consumers to shop safe and shop early.
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Consumers Prioritize Spending on Family, Friends Ahead of Holiday Season
As the coronavirus pandemic extends into the winter holiday season, consumers are looking to purchase gifts that bring j
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How malls are remaking the holiday experience
Shopping mall during Christmas
Tech-enabled traditions keep consumers celebrating safely.
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Reimagining Macy’s Thanksgiving Day Parade
Macy's Thanksgiving Day Parade
Executive producer Susan Tercero on keeping the event festive and safe.
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Holiday 2020 shopping starts now
Holiday shopping 2020
Retailers are ready with inventory and omnichannel capabilities.
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Imports set new record as retailers replenish inventories and stock up early for holidays
holiday shipping
'Consumers are buying again and retail supply chains are working overtime to keep up.'
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NRF chief economist 'cautiously optimistic'
holiday shopping
Thanks to the pandemic, forecasting holiday sales is like assembling a jigsaw puzzle.
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COVID-19 disrupts Holiday 2020 supply chain planning
Holiday 2020 supply chain
Retail Gets Real episode 187: How retailers are prepping to meet seasonal demand.
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Through the retail lens: Hiring for the holidays
holiday hiring in retail
Considerations for small businesses as they prepare for a singular shopping season.
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NRF chief economist says pandemic made this year's holiday forecast the most challenging ever
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The pandemic has presented unique circumstances for the nation's economy, making forecasting more difficult than ever.
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Holiday Shoppers Take Advantage of Early, Thanksgiving Weekend Deals
Holiday Shoppers Take Advantage of Early, Thanksgiving Weekend Deals Primary tabs
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two girls are looking at their holiday gifts during the holiday season
Winter Holidays Data Center
Dig into shopping trends over the years during the winter holiday season, which spans November and December.
Winter 2020 holiday trends

Slideshow: Click through the interactive slideshow to the right for at-a-glance data on retailer perspectives on the holiday season. NRF members can access the full set of holiday insights here.


Historical highlights

Historical highlights show the change in consumer behavior and holiday shopping sales from year over year. Data may change due to ongoing U.S. Census Bureau revisions. Check out highlights from past holiday seasons here.