Winter Holidays

NRF’s holiday surveys gauge consumer sentiment and shopping trends during the winter holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas.

Check out NRF's Holiday FAQs for more information on the holiday season and check back often to stay up-to-date on retail's busiest season.

Holiday shopping 2020 by the numbers
Slideshow: Click through the interactive slideshow to the left for data on spending and shopping plans this holiday season.

The latest

More than 150 Million Plan to Shop on Super Saturday
christmas shopping during covid
Consumers have embraced an earlier start to the holiday season.
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NRF expects holiday sales will grow between 3.6 and 5.2 percent
Shopping online
NRF expects holiday sales will increase to between $755.3 billion and $766.7 billion.
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NRF Launches “New Holiday Traditions” Campaign
NRF is launching a nationwide consumer education campaign to encourage consumers to shop safe and shop early.
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Consumers Prioritize Spending on Family, Friends Ahead of Holiday Season
As the coronavirus pandemic extends into the winter holiday season, consumers are looking to purchase gifts that bring j
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How malls are remaking the holiday experience
Shopping mall during Christmas
Tech-enabled traditions keep consumers celebrating safely.
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Reimagining Macy’s Thanksgiving Day Parade
Macy's Thanksgiving Day Parade
Executive producer Susan Tercero on keeping the event festive and safe.
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Holiday 2020 shopping starts now
Holiday shopping 2020
Retailers are ready with inventory and omnichannel capabilities.
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Imports set new record as retailers replenish inventories and stock up early for holidays
shipping yard with colorful shipping containers
'Consumers are buying again and retail supply chains are working overtime to keep up.'
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NRF chief economist 'cautiously optimistic'
holiday shopping
Thanks to the pandemic, forecasting holiday sales is like assembling a jigsaw puzzle.
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COVID-19 disrupts Holiday 2020 supply chain planning
Holiday 2020 supply chain
Retail Gets Real episode 187: How retailers are prepping to meet seasonal demand.
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NRF says 2020 holiday sales grew 8.3 percent despite pandemic
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Retail sales during 2020’s November-December holiday season grew an unexpectedly high 8.3 percent over 2019.
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November retail sales give holiday season solid start
November retail sales dipped from the month before but still showed the sixth consecutive monthly year-over-year gain.
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two girls are looking at their holiday gifts during the holiday season
Winter Holidays Data Center
Dig into shopping trends over the years during the winter holiday season, which spans November and December.
Winter 2020 holiday trends

Slideshow: Click through the interactive slideshow to the right for at-a-glance data on retailer perspectives on the holiday season. NRF members can access the full set of holiday insights here.


Historical highlights

Historical highlights show the change in consumer behavior and holiday shopping sales from year over year. Data may change due to ongoing U.S. Census Bureau revisions. Check out highlights from past holiday seasons here.