Winter Holidays

pinecones and other holiday themed items

Winter Holidays

NRF’s holiday surveys gauge consumer sentiment and shopping trends during the winter holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas.

two girls are looking at their holiday gifts during the holiday season
December survey: Procrastinators rush to meet holiday deadline

More than 40 percent of holiday shoppers surveyed expect to finish their holiday gift shopping by December 19, but the biggest procrastinators will still be buying gifts through Christmas Eve.

Thanksgiving outcome: Multichannel shopping up 40 percent

More than 165 million Americans shopped either in stores or online from Thanksgiving Day through Cyber Monday.

large group of people are seen shopping on black friday
Family holiday shopping in the snow
Holiday Special: Thanksgiving weekend and beyond

Episode 89 of Retail Gets Real podcast: What retailers saw between Thanksgiving and Cyber Monday and what it means for the 2018 holiday season.


Holiday podcasts

Last-minute holiday shopping
a lady is holding a christmas present in front of a christmas tree during the holiday season
Episode 94 of Retail Gets Real: Who's still shopping and when.
Gift trends for the holidays
Girls opening gifts
Episode 90 of Retail Gets Real: Discover the most popular gifts purchased over Thanksgiving weekend.
‘Tis the giving season
Two hands taking donated food
Episode 92 of Retail Gets Real: How people are giving back to the community this holiday season.
November survey: Young adults likely to spend more

Young adults are most likely to spend more this holiday. Top gifts continue to be clothing and accessories, and Barbie and LEGO top the list of most popular toys.

Girl at holiday market
Women shopping for holidays
Thanksgiving forecast: More than 164 million consumers plan to shop

Black Friday will remain the busiest day with 71 percent planning to shop.

October survey: Consumers will spend 4.1 percent more

Consumers say they will spend an average $1,007.24 during the holiday season this year, up 4.1 percent from the $967.13 last year. 

three women are walking at an outdoor shopping center with shopping bags
Hundreds of people shop at a busy outdoor mall during the holiday season
5 things to know about discounts this holiday season

Consumers are hit with a barrage of sales and marketing messages around the holidays, but how do they behave when it comes to sales and promotions? 

Holiday forecast 2018

NRF expects holiday retail sales in November and December to increase between 4.3 and 4.8 percent over 2017 for a total of $717.45 billion to $720.89 billion.

A blue door with a holiday wreath hanging
Did you know?

The term “Cyber Monday” was coined by NRF for the Monday after Thanksgiving, which is seen by many retailers, shoppers and the media as the official kickoff to the online holiday shopping season.

Holiday FAQs

Have questions? We’ve got answers.