
NRF’s holiday surveys gauge consumer sentiment and shopping trends during the winter holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas.
Check out NRF's Holiday FAQs for more information on the holiday season and check back often to stay up-to-date on retail's busiest season.
The latest
Slideshow: Click through the interactive slideshow to the right for at-a-glance data on retailer perspectives on the holiday season. NRF members can access the full set of holiday insights here.
Historical highlights
Historical highlights show the change in consumer behavior and holiday shopping sales from year over year. Data may change due to ongoing U.S. Census Bureau revisions. Check out highlights from past holiday seasons here.