Winter Holidays

NRF’s holiday surveys gauge consumer sentiment and shopping trends during the winter holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas.

Check out NRF's Holiday FAQs for more information on the holiday season and check back often to stay up-to-date on retail's busiest season.

 
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Holiday shopping 2020 by the numbers
Slideshow: Click through the interactive slideshow to the left for data on spending and shopping plans this holiday season.

The latest

NRF says 2020 holiday sales grew 8.3 percent despite pandemic
 
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Retail sales during 2020’s November-December holiday season grew an unexpectedly high 8.3 percent over 2019.
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More than 150 Million Plan to Shop on Super Saturday
 
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Consumers have embraced an earlier start to the holiday season.
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November retail sales give holiday season solid start
 
Holiday shopping
November retail sales dipped from the month before but still showed the sixth consecutive monthly year-over-year gain.
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Retail imports still strong after setting new records for the holiday season
 
Importing goods
Imports remain strong after setting new records as retailers stocked up both stores and warehouses for the holidays.
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Pandemic made this year's holiday forecast the most challenging
 
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The pandemic has presented unique circumstances for the nation's economy.
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Holiday Shoppers Take Advantage of Early, Thanksgiving Weekend Deals
 
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Holiday Shoppers Take Advantage of Early, Thanksgiving Weekend Deals Primary tabs
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Through the retail lens: Holiday 2020 and the shopper mindset
 
Holiday shopping
Consumer psychologist Erica Carranza on delivering certainty in the customer experience.
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6 ways retailers are making holiday shopping safe, merry and bright
 
retail shopping 2020
From reservations to expanded promotions, retailers continue to meet customers’ needs.
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October retail sales grew as consumers started holiday shopping early
 
Holiday shopping
Retail sales grew for the sixth month in a row in October, with sales significantly better than a year ago.
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How malls are remaking the holiday experience
 
Shopping mall during Christmas
Tech-enabled traditions keep consumers celebrating safely.
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Earlier Start to Holiday Shopping Season Embraced by Consumers
 
christmas shopping during covid
Earlier Start to Holiday Shopping Season Embraced by Consumers
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Consumers Prioritize Spending on Family, Friends Ahead of Holiday Season
 
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As the coronavirus pandemic extends into the winter holiday season, consumers are looking to purchase gifts that bring j
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two girls are looking at their holiday gifts during the holiday season
 
Winter Holidays Data Center
Dig into shopping trends over the years during the winter holiday season, which spans November and December.
 
Winter 2020 holiday trends

Slideshow: Click through the interactive slideshow to the right for at-a-glance data on retailer perspectives on the holiday season. NRF members can access the full set of holiday insights here.

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Historical highlights

Historical highlights show the change in consumer behavior and holiday shopping sales from year over year. Data may change due to ongoing U.S. Census Bureau revisions. Check out highlights from past holiday seasons here.