Winter Holidays

NRF’s holiday surveys gauge consumer sentiment and shopping trends during the winter holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas.

Check out NRF's Holiday FAQs for more information on the holiday season and check back often to stay up-to-date on retail's busiest season.

Consumers on 2020 holiday shopping
Consumers prioritize spending on family and friends ahead of this unprecedented holiday season.
holiday hiring in retail
Holiday 2020 by the numbers
Slideshow: Click through the interactive slideshow to the left for data on spending and shopping plans this holiday season.

The latest

NRF Launches “New Holiday Traditions” Campaign
NRF is launching a nationwide consumer education campaign to encourage consumers to shop safe and shop early.
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Imports set new record as retailers replenish inventories and stock up early for holidays
holiday shipping
'Consumers are buying again and retail supply chains are working overtime to keep up.'
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NRF chief economist 'cautiously optimistic'
holiday shopping
Thanks to the pandemic, forecasting holiday sales is like assembling a jigsaw puzzle.
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COVID-19 disrupts Holiday 2020 supply chain planning
Holiday 2020 supply chain
Retail Gets Real episode 187: How retailers are prepping to meet seasonal demand.
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Through the retail lens: Hiring for the holidays
holiday hiring in retail
Considerations for small businesses as they prepare for a singular shopping season.
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What does Holiday 2020 have in store?
Holiday shopping 2020
Learn more about consumer trends that will shape this holiday season.
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two girls are looking at their holiday gifts during the holiday season
Winter Holidays Data Center
Dig into shopping trends over the years during the winter holiday season, which spans November and December.
2020 winter holiday trends

Slideshow: Click through the interactive slideshow to the right for at-a-glance data on retailer perspectives on the holiday season. NRF members can access the full set of holiday insights here.


Historical highlights

Historical highlights show the change in consumer behavior and holiday shopping sales from year over year. Data may change due to ongoing U.S. Census Bureau revisions. Check out highlights from past holiday seasons here.