Retail Technology

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Retail Technology

The National Retail Federation engages with retail technology leaders to deliver insights on technology trends and challenges facilitate collaboration across the sector. Read the latest articles and insights related to retail technology and learn how to get involved.

Latest tech content from NRF

Digitized consumer
The future of the digitized consumer
Retail Gets Real episode 198: NRF 2021 – Chapter One speaker Mitch Joel.
L'Oréal virtual makeup innovation during the age of Zoom meetings
L'Oréal breaks into the augmented reality world of virtual makeup.
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QR codes
5 technologies that have seen a COVID-19 resurgence
QR codes, AR and contactless payments all offer safe shopping experiences.
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Through the retail lens: Machine technologies
Retail analyst Greg Buzek on the future of high-tech tools.
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contactless tech
Through the retail lens: Investing in technology
NCR Retail’s President on navigating changing consumer behaviors.
More tech articles

Get involved

The NRF CIO Council and the NRF Technology Leadership Council are exclusive to leaders at NRF-member retail companies and are technology-focused member groups. 

Learn more and join  

Cloud cybersecurity
NRF actively engages with its members and other cybersecurity stakeholders to share information on cyber risks and encourage sector-wide collaboration and engagement, helping its members to better protect themselves against threats.  Read the latest articles and insights related to retail sector cybersecurity and learn how to get involved.

Exclusive resource for NRF members

NRF On Demand
Exclusive to NRF members, NRF On Demand brings you and your team the latest videos from NRF conferences and events. Learn key trends, takeaways, best practices and more from retail leaders and visionaries.
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