Small Business Data Center

Explore survey data on small business retailers

The vast majority of retailers are small businesses. NRF’s 2018 Small Business Owners’ Survey, conducted by GfK, provides a look into this important segment of retail. Use the interactive chart below to explore the data, including:

  • Demographic breakdown of small retailers
  • Ecommerce presence
  • Employee demographics
  • Optimism about the future and sentiment about the business environment
  • Cost to hire

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