Small Business Data Center

Explore survey data on small business retailers

The vast majority of retailers are small businesses. NRF’s 2018 Small Business Owners’ Survey, conducted by GfK, provides a look into this important segment of retail. Use the interactive chart below to explore the data, including:

  • Demographic breakdown of small retailers
  • Ecommerce presence
  • Employee demographics
  • Optimism about the future and sentiment about the business environment
  • Cost to hire

Latest Small Business News

How small retailers are adapting to COVID-19
 
Small businesses are finding ways to connect with their customers.
Read more
6 ways retailers are helping communities during COVID-19 
 
Retailers are stepping up to help the communities they serve in a time of unprecedented need.
Read more
Men’s grooming pioneer Grooming Lounge celebrates 20 years in business
 
Founder Mike Gilman on the company’s origin and where he sees the market going.
Read more