Explore survey data on small business retailers
The vast majority of retailers are small businesses. NRF’s 2018 Small Business Owners’ Survey, conducted by GfK, provides a look into this important segment of retail. Use the interactive chart below to explore the data, including:
- Demographic breakdown of small retailers
- Ecommerce presence
- Employee demographics
- Optimism about the future and sentiment about the business environment
- Cost to hire
Latest Small Business News
Retailers outline challenges for Paycheck Protection Program
The program has helped retailers keep workers on the payroll, but the experience can be "hectic and stressful."
Retailers’ cooperation during NRF’s Operation Open Doors shows ‘we are truly all of us in this together’
Retailers across the country are sharing advice on how to safely reopen stores closed by the pandemic.
Florida retail gets back to business
Reopening serves as a test for other states.