Small Business Data Center

Explore survey data on small business retailers

The vast majority of retailers are small businesses. NRF’s 2018 Small Business Owners’ Survey, conducted by GfK, provides a look into this important segment of retail. Use the interactive chart below to explore the data, including:

  • Demographic breakdown of small retailers
  • Ecommerce presence
  • Employee demographics
  • Optimism about the future and sentiment about the business environment
  • Cost to hire

Latest Small Business News

Retailers Welcome Passage of Bipartisan Fiscal Stimulus Deal
 
Retailers Welcome Passage of Bipartisan Fiscal Stimulus Deal
Read more
NRF encouraged by bipartisan stimulus package conversations
 
We are encouraged by news of bipartisan discussions about meaningful and comprehensive stimulus measures.
Read more
Small businesses join forces to succeed
 
Localized online marketplaces combine neighborhood appeal and convenience.
Read more