Independence Day Data Center

Every year, Americans look forward to celebrating Independence Day and retailers offer up a variety of options that create new memories. NRF has been conducting its annual Independence Day survey with Prosper Insights & Analytics since 2003. This year’s survey was fielded to 7,553 consumers and was conducted June 2-June 12, 2019, and has a margin of error of +/- 1.2%

Dig deeper into the data to learn more about celebration and purchasing trends over time and how various demographics plan to embrace the holiday.

More consumer trends

Independence Day
 
NRF’s Independence Day survey gauges how Americans celebrate 4th of July.
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More than 165 million people expected to shop over five-day Thanksgiving weekend
 
NRF expects more than 165 million people to shop Thanksgiving Day through Cyber Monday
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Retail Holiday and Seasonal Trends
 
Consumer spending data for retail holidays throughout the year.
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