Let's get our country back to work. Together.

Woman wearing mask hands Open sign outside of shop

Let's get our country back to work. Together.

Let’s all mask up.

Together, with you and your employees, we can make a difference. Let’s get our country back to work by encouraging everyone to mask up.

“We are not defenseless against COVID-19. Cloth face coverings are one of the most powerful weapons we have to slow and stop the spread of the virus – particularly when used universally within a community setting. All Americans have a responsibility to protect themselves, their families, and their communities.”

Dr. Robert R. Redfield, Director, Center for Disease Control

For retailers, the health and safety of employees and customers is always the number one priority.

Retailers have served on the frontlines throughout the pandemic and have implemented protocols and procedures to operate safely.

It has worked, and mask-wearing has played a central role in that success.

We must do everything we can to avoid a devastating second wave of shutdowns and the best way to keep our economy open and keep people working, is for everyone to wear a mask in public.

We’re working with our members and other groups to spread the message: “Mask up and stand together, America.”

NRF calls on retailers to set nationwide mask policy
Encouraging all retailers to adopt a nationwide policy requiring customers to wear face coverings to protect the health and well-being of customers, associates and partners during the coronavirus pandemic.
Nationwide mask policy in retail

We are America’s retailers.

We’re used to rolling up our sleeves to get things done. We want businesses to remain open, jobs to come back and the economy to start growing again. We can make it happen with a simple step.

Face coverings in retail
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Mara Devitt on the importance of mask mandates in retail and the positive impact they have on retailers staying open.
Private sector leads the way on masks
For retailers, the health and safety of employees and customers is always the number one priority.
Mask policy in retail stores
Mask policies and enforcement in retail
How to effectively communicate a face covering policy
Retail Gets Real episode 179: Bill Knapp of SKDKnickerbocker shares research-backed message on masks.

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