Mary McGinty
Vice President, Communications and Public Affairs
WASHINGTON – Members of Generation Z influence a significant amount of household purchases and enjoy spending their own money, according to the latest issue of the Consumer View report released today by the National Retail Federation.
"We’re seeing a shift in the way families shop where children are much more involved with purchasing decisions.”
NRF Vice President for Research Development Mark Mathews
Gen Z includes young people born in 1995 and later, ranging from newborns to young adults.