"Retailers depend on a safe, reliable and efficient transportation system to move billions of dollars’ worth of merchandise every day."NRF President and CEO Matthew Shay
WASHINGTON – The National Retail Federation today launched an advertising campaign calling on Congress and the Biden administration to pass essential bipartisan infrastructure legislation now.
“Retailers depend on a safe, reliable and efficient transportation system to move billions of dollars’ worth of merchandise every day,” NRF President and CEO Matthew Shay said. “The ongoing supply chain disruptions that retailers and others are facing highlight the need for investment in a truly 21st century infrastructure system.”
NRF supports the Infrastructure Investment and Jobs Act, which would provide more than $550 billion over the next five years for reform of core infrastructure including roads, bridges, ports and broadband that are critical to America’s supply chain and global competitiveness.
NRF’s campaign includes a 30-second video called “Fortify” as well as radio and static digital ads. The six-figure ad buy will run across connected television and radio and social media platforms.
“The Senate passed a historic $1.2 trillion bipartisan infrastructure bill in August, and as our ad states, ‘It’s time Congress came together to fortify our future ... and pass the bipartisan infrastructure bill,” Shay said.
In addition to the ad campaign, NRF recently sent a letter to members of the House in support of the infrastructure bill.
Visit nrf.com/bif for more information.
The National Retail Federation, the world’s largest retail trade association, passionately advocates for the people, brands, policies and ideas that help retail thrive. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $3.9 trillion to annual GDP and supporting one in four U.S. jobs – 52 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies. nrf.com