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REI President and CEO to Kick Off Shop.org Summit
For immediate release
September 12, 2014

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Washington, September 12, 2014 – Shop.org will welcome some of the industry’s most distinguished and prominent executives to its Summit this September in Seattle, including REI President and CEO Jerry Stritzke who will keynote the premier gathering for retail e-commerce, digital and multichannel retailers. Stritzke will be joined by REI Senior Vice President Brad Brown. The three-day Summit will take place September 29 – October 1 at the Washington State Convention Center. The keynote, “REI: Blazing Trails to a Real, Alive, and Connected Digital Experience,” will take place Tuesday, September 30 at 8:15 a.m. 

In an industry as fast-paced as retail, Shop.org seeks influencers and visionaries to speak at our events.
Vicki Cantrell

“In an industry as fast-paced as retail, Shop.org seeks influencers and visionaries to speak at our events,” said Shop.org Executive Director Vicki Cantrell. “Jerry and Brad are two of the most recognizable movers and shakers in the digital retail industry, and we are thrilled to welcome them to our stage to kick off the Shop.org Summit. I am positive their insights will greatly benefit all of our attendees and guests.”

Following the REI keynote, Bloomberg BusinessWeek reporter and author Brad Stone will address the audience to discuss his latest book, The Everything Store: Jeff Bezos and the Age of Amazon, at 10:30 a.m.

On Wednesday, October 1 at 8:15 a.m., Founder and CEO of Kynetic (Rue La La, ShopRunner) Michael Rubin will join industry expert Sucharita Mulpuru, Vice President and Principal Analyst at Forrester Research for a discussion on “Capitalizing on the Digital Transformation of Commerce.”

At 10:15 a.m. Wednesday, Shop.org will welcome four other industry executives to the stage for a special Q&A panel discussion, including Birchbox Co-Founder and Co-CEO Katia Beauchamp; zulilily Co-Founder, President, and CEO Darrell Cavens; Urban Outfitters Inc., Chief Strategic Officer Matthew Kaness; and Houzz, President and Co-Founder, Alon Cohen. Executives on this panel will discuss how to stay relevant in an ever-changing industry.

Shop.org, a division of the National Retail Federation, is the world's leading community for digital retail, offering thought leadership through original research and gold standard events. The community is made up of exclusive networking groups and committees that lead the global conversation surrounding innovative e-commerce trends and digital retail. Shop.org members include some of the world’s largest most respected retail, technology, research, and consulting companies. www.shop.org

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