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Shop.org Board of Directors

The overall role of the Shop.org Board is to provide strategic guidance and support to Shop.org’s leadership regarding programs and services. Specifically, the role of the Board includes:

  • Strategic planning - Collaborates with Shop.org and NRF executive staff members to develop or refine the Shop.org mission, vision and general strategic thrust including key strategic initiatives and programs.
  • Feedback - Provide ongoing feedback to Shop.org and NRF staff on the Shop.org customer experience, programs, competition and industry trends and issues.
  • Support of programs and services - Where possible, provide support to Shop.org programs, products and services such as making introductions to potential partners, speakers or other resources.
  • Serve as spokespeople - Where possible and in coordination with the NRF communications staff, serve as industry press spokespeople.

For more information, please contact Mary Kita at kitam@nrf.com.

Chairman

  • Peter Cobb, Co-founder, EVP, eBags Inc.

Vice Chairman

  • Kevin Ertell, SVP, Digital, Sur La Table Inc.

NRF Leadership

  • Vicki Cantrell, Executive Director, Shop.org and SVP, Communities, NRF
  • Matthew Shay, President and CEO, NRF

Board Members (member of the Executive Committee)

  • Elaine Boltz, SVP, eCommerce, The TJX Companies, Inc.
  • Brad Brown, Senior Vice President, Digital Retail, Recreational Equipment, Inc.
  • David Brussin, Founder, Chairman, Chief Product Officer, Monetate Inc.
  • Michael Burgess, Former President, HBC Digital, Hudson's Bay Company
  • Ivy Chin, SVP eCommerce & Omnichannel Digital, Belk, Inc.
  • Bryon Colby, SVP, Digital Commerce, Cornerstone Brands/HSNi
  • Nicolas Franchet, Director, Global Vertical Strategy, Facebook
  • Jason Goldberg, SVP Commerce & Content, Razorfish
  • Kasey Lobaugh, Principal - Chief Retail Innovation Officer, Deloitte LLP
  • Billy May, SVP, Digital, eCommerce, and Corporate Development, Abercrombie & Fitch Co.
  • Sucharita Mulpuru-Kodali, VP and Principal Analyst, Forrester Research
  • Deepika Pandey, GVP, Digital Marketing, Media and Customer Experience, Walgreens Boots Alliance
  • Milton Pappas, SVP, Chief Digital Officer, New York & Co. Inc.
  • Greg Pulsifer, VP, Digital Development, VF Corporation
  • Rob Schmults, SVP, eCommerce & CRM, The Talbots Inc.
  • Scot Wingo, Executive Chairman, Chairman of the Board and Co-Founder, ChannelAdvisor Corp.
  • Bernardine Wu, CEO, FitForCommerce