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The overall role of the Board is to provide strategic guidance and support to’s leadership regarding programs and services. Specifically, the role of the Board includes:

  • Strategic planning - Collaborates with and NRF executive staff members to develop or refine the mission, vision and general strategic thrust including key strategic initiatives and programs.
  • Feedback - Provide ongoing feedback to and NRF staff on the customer experience, programs, competition and industry trends and issues.
  • Support of programs and services - Where possible, provide support to programs, products and services such as making introductions to potential partners, speakers or other resources.
  • Serve as spokespeople - Where possible and in coordination with the NRF communications staff, serve as industry press spokespeople.

Fore more information, please contact Ron Akins at


Peter Cobb, Co-founder, EVP, eBags Inc.

Vice Chairman

Kevin Ertell, SVP, Digital, Sur La Table Inc.

NRF Leadership

  • Vicki Cantrell, Executive Director, and SVP, Communities, NRF
  • Matthew Shay, President and CEO, NRF

Board Members

  • Elaine Boltz, Senior Vice President, e-commerce, The TJX Companies, Inc.
  • Brad Brown, Senior Vice President, Digital Retail, Recreational Equipment, Inc. (REI)
  • David Brussin, Founder and Executive Chairman, Monetate
  • Michael Burgess, President, HBC Digital, Hudson's Bay Company
  • Ivy Chin, Senior Vice President, e-commerce & Omnichannel Digital, Belk, Inc.
  • Bryon Colby, SVP of Digital Commerce, Cornerstone Brands / HSNi
  • Nicolas Franchet, Head of Retail & eCommerce Strategy, Facebook
  • Jason Goldberg, Group Vice President, Commerce Strategy, Razorfish
  • Kasey Lobaugh, Principal and Chief Retail Innovation Officer, Deloitte LLP
  • Billy May, SVP, Digital, Omnichannel, and Growth, Abercrombie & Fitch
  • Sucharita Mulpuru, VP and Principal Analyst, Forrester
  • Deepika Pandey, Group Vice President, Customer Experience, Direct and Digital Marketing, Walgreens
  • Milton Pappas, Senior Vice President, Chief Digital Officer, New York & Company
  • Greg Pulsifer, Vice President, Digital Development, VF Corp
  • Rob Schmults, Vice President, e-commerce, Talbots
  • Scot Wingo, Executive Chairman and Founder, ChannelAdvisor Corp.
  • Bernardine Wu, Chief Executive Officer, FitforCommerce