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Chicken Rules the Roost ... For Now

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Chicken is tops when it comes to poultry sales, but turkey is gaining fast.

New research from Mintel on the U.S. poultry market finds that sales of turkey, duck and other specialty birds grew 6.5 percent between 2011 and 2012, reaching $7.1 billion.

More than eight in 10 Americans say they eat turkey; chicken is eaten by 94 percent. Other poultry like duck and goose is consumed by 23 percent of the population.

Poultry also appears to be gobbling into the red meat market. Nearly four in 10 (38 percent) U.S. consumers say they have increased their consumption of poultry in the last year, with 43 percent of those aged 18-24 eating more.

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