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Color My Cave

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If you’ve been paying attention, you know that real men of genius drink Bud Light and you probably remember that real men don’t eat quiche.

Now comes word from our neighbors to the north that real men don’t paint the walls of their man caves Plateau Grey or Bone White. They much prefer shades like 5 O’Clock Shadow and Beer Foam. The National Post reports that CIL Paints, Canada’s favorite brand of decorative paints, has launched the country’s first “paint colours for men” collection -- a palette dubbed Ultimate Man Caves. In all, CIL renamed 27 of its paint colors.

Fairytale Green is now Mo Money; Cloud Nine is now Iced Vodka; and Peacock’s Plume is now Pimpin’ the Trans-Am.

The original idea behind the manly colors campaign sprang from a desire to spark some fun. CIL held a Facebook contest in August asking people for manlier monikers in English and French, and received more than 15,000 responses. CIL’s marketing team chose their favorites to be featured in stores along with the retailer’s 1,200 existing colors.

“When it comes to paint names, it’s all about the emotional connection and our research shows that while a larger percentage of women tend to choose paint colours for their home, it’s often men who give the colours a final nod,” says Alison Goldman, a spokeswoman for CIL Paints.

“No one else in the paint industry is funny. Every competitor is about the design and the warm fuzzy feelings you get from the colours. We hoped to appeal more strongly to the millenium generation who are going to be just starting getting into painting -- new homebuyers, first-time homebuyers, students.”

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