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Consumer Trends

On A Roll

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The last few years have been challenging for small business owners, but Sage North America, a provider of business management software and service for small to mid-sized businesses, is convinced that one key way to kickstart local businesses is to drive home the importance of shopping locally -- literally.

In July, the Irvine, Calif.-based company began the inaugural Sage Listens RV Tour. The 50-day nationwide tour, which rolled from coast to coast through August, was intended to meet with customers and encourage people to shop local for services and goods.