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Consumer Trends

Top back-to-school trends for 2013

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In you haven’t already heard, back-to-school and back-to-college shopping have been buzzing in the news. From AdAge to CNBC, the coverage has started for what is the second-biggest consumer spending season of the year other than the winter holidays. And today, NRF released its 2013 Back-to-School Spending Survey conducted by Prosper Insights & Analytics, showing combined back-to-school and back-to-college spending is expected to reach $72.5 billion.

But there are always trends hidden within the data. We’ve taken care of the heavy lifting to uncover what’s really impacting spending for parents with children in grades K-12 and college. Take a look at our infographic explaining this year’s top trends. You can also listen to NRF President and CEO Matthew Shay and Chief Economist Jack Kleinhenz discuss NRF's Back-to-School Spending Survey with the media here.

For more details on back-to-school/back-to-college expectations, trends, economic impact and historical data, be sure to check out NRF’s Back-to-School Headquarters.


Back-to-School HQ
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Historical data and top trends: Find all of NRF's back-to-school and back-to-college resources in one place.