Convenience Without Commitment
Some men love to shop: Unfortunately, most would prefer to have items show up on their door step and know they’ll fit and be suited to their sense of style. Brian Spaly gets that. The CEO of Trunk Club and co-founder of Bonobos is committed to making men look their best without disrupting their busy lives. Billed as “the first and only technology-powered, personalized high-end shopping service designed specifically for busy guys who want to look good but don’t have time to upgrade their wardrobes,” Trunk Club endeavors to make shopping a no-brainer. The process is simple: The shopper gives a stylist his preferences. The stylist picks out clothes that suit the customer’s needs, match his style and fit properly -- then sends the items directly to the customer to try on. The shopper keeps what he loves and sends the rest back at no charge. “The fashion industry has no idea how to relate to guys,” says Spaly. “We do. We offer high-end fashion without the Zoolander attitude. We give men style that is both timeless and modern without the pain of shopping at the mall or dealing with rude clerks at a boutique or fancy department store. And you pay nothing, zip, zero for the exceptional customer service.” Trunk Club’s growing revenue stream and customer base -- plus its recent injection of $11 million in VC funding -- serves as a testament to its early successes. Since its launch in 2009, the company has gone from annual revenue of $200,000 to a projected $15 to $20 million from a customer base of 20,000 by the end of 2012.