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Consumer Trends
Hugo Boss develops personalized consumer strategies from mountains of data.
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Global
New privacy rules could be a barrier to free trade and to retailers’ legitimate use of customer relationship management practices.
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Store Operations
The retailer uses Microsoft Surface devices to create a seamless personalized experience.
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Online
A complex customer call center system routes the calls to various locations but requires integrated records of all the communications.
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Technology
Kroger gets personal through customer science.
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Loss Prevention
Sally Beauty Supply finds loss prevention data improves enterprise operations.
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Marketing
Coffee company employs retargeting tactics to retain customers.
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