Do you consider yourself healthy? How about when it comes to your eating habits?
Turns out the majority of U.S. adults (80 percent) consider themselves to be healthy, yet when asked specifically about their eating behaviors, only one in five adults could be classified as “most healthy eaters.” Such are the findings in the latest round of research from The NPD Group, a leading market research company. The data, released last month, also reveals that 65 percent of adults are overweight or obese, according to their body mass index (BMI).
Interestingly, despite the overly positive assessment people have of their own health, almost half of all U.S. adults (104 million) recognize the need to change their diet in order to improve the overall healthfulness of their lives. According to NPD’s "The Market for Functional Foods" report, adults define healthy eating differently: Fifty-five percent of the 1,921 adults surveyed said that eating healthy is equally adding to and taking out of their diet. Of the remaining adults surveyed, 26 percent said that “adding something to the diet” is healthy eating, and 19 percent said that “taking something out” of the diet is.
Dieting, which is traditionally more about taking something out of the diet, is not the health or weight management solution it once was for U.S. adults, NPD reports. In 2011, 21 percent of adults claimed to be on a diet, down from the 24 percent who claimed to be on a diet in 2004. As for adding something to a diet, U.S. adults and kids turn to an easier solution like taking vitamins, according to "The Market for Functional Foods" report findings. Vitamin supplement usage is on the rise among both kids and adults.