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Flowers Just Got Personal

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A bouquet of flowers sent with a card is so yesterday. At Arena Flowers, the U.K’s top florist, customers can upload a short personal video clip that gets delivered to that special someone along with the flowers.

How does it work? After ordering a floral arrangement or gift, Arena customers are given the option to upload their video message. When the flowers arrive they are accompanied by a card with the URL where the video message can be viewed on the Arena Flowers site. The florist has partnered with vzaar, a video hosting platform, to support this unique personalized service.

Not surprisingly, Arena CEO Will Wynne reports that those who use it love it.