How retailers do well by doing good
By Melissa Trumpower, CMO, Good360
By the very nature of the business, retailers have a unique opportunity to play a significant role in supporting the communities where they do business. With stores and employees in neighborhoods across the country, retail companies can make a tangible national impact by contributing help and resources locally.
Good360 has been connecting retailers with local charities for more than 30 years, giving unsold inventory a philanthropic afterlife, while also providing a wide range of business benefits, including enhanced tax breaks, supply chain solutions and brand lift, to name just a few.
Our award-winning program with The Home Depot is just one example of how Good360 helps retailers tackle numerous business objectives while making meaningful connections with the communities where their employees live and work. The Framing Hope Product Donation Program has allowed The Home Depot to both engage its workforce and increase its overall giving, surpassing $150 million earlier this year. The national program, which currently partners more than 1,100 stores with local nonprofits, also diverts a significant amount of waste from landfills and reduces the company’s carbon footprint. The company’s employees, who pushed to create the program, now play an integral role in its success.
Walmart is another terrific example of uniting philanthropy and sustainability efforts for the greater good. The company partnered with Good360 in 2011, and since that time has distributed nearly 800 truckloads of valuable product from Walmart return centers to 476 nonprofits across the country. Together, $54 million worth of diapers, paper products and personal care items were distributed to people in need across the country – product that may have otherwise been disposed of in a landfill.
We’re proud of the partnerships we’ve created with this vibrant industry – and even more proud of the ability to connect product with people in need. Working together we can make our communities stronger – one by one, throughout the nation.
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