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Student heading back to school
Consumer Trends

Infographic: Top 2014 back-to-school and college trends

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My favorite part of retail’s back-to-school and college season is receiving our consumer survey results from Prosper Insights & Analytics every July. I pore over the data looking for the most exciting trends with great anticipation of finding the next big thing.

And, as it is with any of our consumer holiday data, the numbers behind these surveys reveal more than just dollar amounts. The data helps us gauge key trends like college students’ living arrangements, anticipated mobile shopping behavior and, of course, information about who is buying what for the upcoming school and college year.

Here are a few trends that were too strong to ignore. Check out the infographic.