Interest in Pinterest
London-based Harrods may be an old hand at retail, but the merchant’s royalty-themed Pinterest contest suggests there’s no grass growing under its feet.
Tapping into consumers’ obsession for the fast-growing social networking site, Harrods recently invited users to design their own store window for the “Queen’s Diamond Jubilee Street Party.” British consumers who “pinned” their unique ideas for Harrods windows by the mid-April deadline have the chance to have one of the store’s iconic windows inspired by their mood board. And, just to show how grateful execs are for the inspiration, the winner will be brought to London and put up in a swanky hotel prior to the special unveiling.
Along with using the newly hip Pinterest, Harrods promoted the contest via its Facebook page and used Twitter to drive awareness with tweets like, “Who would like to design one of the world famous #HarrodsWindows?"
Using social media to engage consumers with your brand is creative and smart: The question is, will the Queen tweet her reaction?