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Loss Prevention

NRF Flash Rob Guidelines

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In August 2011, NRF issued guidelines for retailers on handling criminal flash robs. An extended version of the Multiple Offender Crimes whitepaper is available at

The safety of customers and employees should guide any actions taken during the incident.

Retailers and law enforcement should monitor social networks and websites for indications of a planned event and then take appropriate action.

As with other crimes, retailers, mall security and law enforcement agencies should continue to share intelligence about anticipated incidents.

Associates should report to store management or loss prevention whenever they see unusually large gatherings of people inside or directly outside the stores.

If safe to do so, use customer service techniques to discourage crime activity.

Consider options for re-positioning associates in the store:
- Attempt to discourage the thefts by re-positioning associates near key areas of the store and high-value merchandise.

- If an incident takes place, instruct employees and customers to retreat into a secure part of the store.

To prevent the offenders from injuring associates, customers or causing additional damage to the store, stores should follow the prevention and apprehension guidelines issued by the corporate office.

Observe & Report
During the incident take mental note of each offender, including their physical descriptions and clothing. Immediately following the incident, document your observations.

Additionally, take a mental note of any property stolen or damaged or other pertinent information about company loss. Immediately following the incident, document your observations.

Note and preserve any areas touched by offenders in order to facilitate the collection of evidence.

Any video of the event can assist in the documentation process and should be readily available for law enforcement officials (following company protocols for release).

Based on applicable corporate policy, mall guidelines and local law enforcement preferences, store personnel should notify the appropriate parties.

Apprehensions should only be facilitated by authorized personnel and only when safe to do so, according to applicable corporate policy and state laws.