Video is Data
At ClickIt we regard video as data — at its most simplistic level, 0s and 1s written to a hard drive. Historically the value of this video data was limited to its ability to be used for manual review of incidents or events.
There is no argument that video data’s value for forensic review is substantial, but the way we capture, move and use video data is rapidly changing. From an ROI perspective, it will add significant value to marketing, operations and advertising.
The old paradigm of traditional video recording devices in stores is rapidly being replaced by networked video management systems (VMS). National retailer 7-Eleven recognizes the value of “capture, move, manage” and has validated this concept through its commitment to move forward with installations in some 5,000 U.S. stores.
The capture data element refers to the recording of video from analog and IP cameras (including 360-degree video powered by Oncam); it also refers to the capture of analytic metadata — the process of using algorithms to reach into the content of the video and capture relevant business information about the content of the video.
Essentially, VMS systems capture two files, one for video review and one for analytic data. The analytic data file is available for later interrogation using visual query tools to report on people counts, dwell analysis, path analysis and integration to retailers’ other business tools, like case management, labor scheduling, merchandising and exception-based reporting. Our experience is that as more business groups within retail organizations become aware of the availability of the analytic data, more and more uses of this data are realized.
Movement of data refers to the ability to efficiently utilize available network bandwidth to move video data files, analytic reporting data files and system-related data files like temperature, days of storage, disk alerts and software updates/version control. Given the constraints of most retail networks and the increasing volume of data generated by megapixel cameras, we need to be creative to ensure that only relevant data is moved without overtaxing the networks. In the case of video data, moving only the appropriate resolution/frame rates as required by the user could greatly reduce network overhead.
The central management element is perhaps the most dramatic innovation and deviation from traditional recording solutions. Central management:
• Provides a dashboard view of the health and well-being of their video assets throughout the enterprise;
• Provides a vehicle to schedule the transfer of video files based on time, resolution and frame rate, thus significantly alleviating network bandwidth issues;
• Manages the movement of analytic data from stores to central;
• Becomes the interface to external retail systems like exception-based reporting, case management, POS or other systems that would benefit from integration to store-level video systems.
Central Management is also the vehicle to manage the system-level requirements of video systems like version control and updates, thus insuring all systems are running at the latest level of software.
ClickIt is proud of the progress we have made in the design and development of our industry-leading VMS systems, and our partners and customers who have implemented our capture, move, manage architecture. 7-Eleven is rolling out this technology chain-wide to give store operators and franchisees the tools to enhance the safety of their stores and better manage business operations.
We anticipate that, in partnership with ADT, 7-Eleven will have nearly 5,000 stores employing Analytics, 360 video powered by Oncam and ClickIt’s Central Management by the end of the year.
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