Mistakes and Musings
Everyone slips up now and then. It can’t be avoided -- unless of course you’re not human. And though most will agree that while mistakes will happen, it’s how one recovers from the occasional misstep that’s the true measure of poise and pride.
Case in point: Old Navy. The apparel chain debuted a collection of college t-shirts in late August, featuring the names and mascots of dozens of schools including USC and UCLA. Printed at the top of each shirt were the words “Lets Go!!” ... with “lets” missing its apostrophe. The error created a flurry of publicity.
Old Navy took quick action, apologizing for the error and indicating plans to replace the flawed t-shirts as soon as possible. They also poked a bit of fun at themselves. If you attempted to buy one of the shirts online, a screen popped up reading, “Sorry. This tee has been temporarily taken into custody. Thanks to the Grammar Police for catching it.”
And cheers to executives at J.C. Penney who also took swift action when it was reported that the national department store was selling a shirt, aimed at young girls, emblazoned with the words “I’m too pretty to do homework, so my brother has to do it for me.”
Kate Coultas of J.C. Penney corporate communications reported that the department store took the shirt off its website immediately and issued widespread apologies. “We are not happy about the shirt!,” Coultas said. “We’re looking into it right now, to find out how it happened. It was only online, not available in stores, and we have removed it from the site.”