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CONCEPT2WATCH
 
The Pizza Studio Los Angeles Co-founder and president: Samit Varma Locations: 1 www.mypizzastudio.com
 
When Samit Varma was a child, his mother would put a big ball of pizza dough on the table and invite the kids to create their own individual pies. In January, Varma and co-founder Ron Biskin turned those memories into a business venture: an easygoing, high-quality pizza restaurant in the form of an art studio. “Each pie is just big enough to be eaten by one individual,” says Varma. “If a pie could be shared, then each customer couldn’t create their own individual ‘masterpiece’ of a pizza.” Pizza Studio worked with its oven supplier to create a unique procedure for producing the crisp, thin, light crusts that help make its pizzas unique. The hoodless, ventless ovens give the company the flexibility to open in any type of space. The décor, which is meant to evoke the sense of an artist’s studio, features unfinished concrete walls, high ceilings and overhanging lights shaped inside of what looks like pizza pans. “We’re built for scalability, consistency and quality,” Varma says. “We can reproduce anywhere.” Plans call for additional locations in California, Arizona and New England in the next year or two.

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