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Wanted: Social Job Searching

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More people are incorporating social media into their job search, but few are seeking out retailers directly on sites like Facebook to identify opportunities.

A new survey compiled by Snagajob, the largest hourly employment network for job seekers and employers, found that while 47 percent of the nearly 6,000 people polled said they use social networking sites in their job search, only 16 percent visited an employer’s page.

“It’s no surprise more people are incorporating social media into their job search,” says Jason Hamilton, Snagajob’s vice president of marketing. “But the telling trend is how infrequently job seekers are visiting employers’ social media pages to find jobs. Cracking the social media puzzle can take considerable resources ... many businesses might be better served partnering with job sites when it comes to social media recruiting.”

Job seekers’ time online is not in vain: 52 percent have applied for a job they learned about through social networking websites. Of those who have used social networking in their job search, 25 percent have been called for an interview and 12 percent have been hired for a job.

Snagajob’s summer hiring forecast, released last month, is one of the best in recent years. More than two-thirds of businesses will be making summer hires (68 percent). Two in 10 hiring managers will hire more this year, up 10 points from 2012. And hourly wages are projected to reach their highest level -- $11.50 -- since the survey’s inception, up from $10.90 in 2012.