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Public Policy

Launch of NRF's Retail Means Jobs campaign garners significant attention

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With reporters from The National Journal, POLITICO, The Hill, Financial Times and more looking on, NRF President and CEO Matthew Shay and Senior Vice President David French announced on Tuesday morning the launch of NRF's year-long campaign to educate lawmakers, consumers and the general public about the jobs, innovation and consumer value retail brings to America.

During a media briefing attended by over a dozen retail and political reporters, French said NRF feels “every single decision that is made on Capitol Hill needs to be looked at through the prism of job creation” and that “the new study will be essential to helping us make the case that what is good for retail is good for job growth.”

While the press briefing signaled that the campaign -- which Shay called "the most significant of its kind in NRF's history" -- is officially underway, it was only a portion of what amounted to one of the most exciting days at NRF in recent memory.

The website, more or less the epicenter of the campaign, launched earlier that morning. Social media channels were immediately abuzz about the impressive informational and functional qualities of the site, with dozens of tweets on Twitter and "likes" on Facebook pouring in.

News outlets, both inside and outside the District, certainly took notice of the campaign's launch as well. The Wall Street Journal reported that the retail industry "plans to beef up its political muscle in Washington" and highlighted NRF's anticipated $10 million investment in the campaign.

Tuesday was only the beginning, though. NRF will take the momentum gained through its media coverage and advertising blitz (look for us on, in the Washington Post Express and listen for us on D.C.'s NPR station) and continue to push retail's profile higher than it has ever been. For the next twelve months, NRF will ensure that our lawmakers hear loud and clear that America's retailers are creating jobs, driving innovation and providing consumer value.