Social media manager
Shauna Causey has managed communications, community relations and social media strategy for companies, nonprofits and elected officials. She was voted one of the 100 Top Women in Tech by TechFlash and was featured in the Los Angeles Times as part of the “Female Empire of Technology.” Causey also serves as vice president of Social Media Club Seattle and volunteers with Twestival Seattle.
In early 2009 Causey founded Voluntweetup, a grassroots event series in which local technology enthusiasts volunteer to train and educate nonprofits on the effective use of social media.
Tell us about your first paying job.
At 15, I was a ball girl for the Seattle Mariners. I sat on the sidelines and tried my best to field foul balls from Ken Griffey, Jr., which at times was a bit scary.
There was a bit of a retail connection with the team, because I did help out in some of the Mariners’ stores. I worked there for seven years and held various positions before moving on.
You’ve spent so much time nurturing and educating social media users and now you’re at Nordstrom. What’s your take on the future of social media and retail?
I’m excited about the future of the social web and retail. While the technologies we use will change and improve, the approach is still the same. It’s still about finding the best way to serve the customer, offering a personal presence and connecting with them where they are.
On the subject of social media and networking, what sites, services or providers do you prefer?
The social media sharing site I use most often is Twitter. I’ve been able to connect and learn from people all over the world — and that level of serendipity doesn’t happen as easily on other networks. I also use Facebook, Google+, LinkedIn, Tumblr and Skype on a regular basis.
When it comes to managing all the networks, I use HootSuite and CoTweet on a daily basis. These two platforms both offer a dashboard view of all of my social media channels to make the process easier. HootSuite is my personal dashboard and CoTweet is a great content and analytics dashboard for company use.
Favorite Twitter feed?
Aside from @Nordstrom — we have such a great online community — I really enjoy a technology feed by Mike Swift, a talented reporter in the Silicon Valley. He’s on Twitter at @Swiftstories. His posts and articles keep me updated on the latest happenings at Google, Facebook and other tech companies and he offers a personal presence online, answering questions and interacting with his network.
The last website you visited?
Pinterest. It’s a photo-sharing site that’s perfect for retailers. It’s also perfect for other personal projects as well. I’m remodeling my house and I share photos of various remodel ideas with our contractor.
Last retail purchase?
I just bought Burberry rain boots at Nordstrom so I could go walking in the rain this winter. After living in Seattle my whole life, I finally bought my first pair!
On your wish list?
This may show that I’m a bit of a geek, but at the top of my wish list is a Pico pocket projector. I’d like to be able to share videos and photos with a pocket screen when I’m on the go.
Your greatest extravagance?
Next on your reading list?
The Thank You Economy by Gary Vaynerchuk. From what I know about the book, I’ll love it.
You could never have too many …?
Monitors. If I could figure out how to make them fit, I’d have 10 monitors on my desk.
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