Shop.org's Cantrell discusses 'Cyber Five' phenomenon
Thanksgiving fell on the earliest Thursday possible this year, but the early holiday didn't stall Americans from making the virtual dash for deals. Following a bustling shopping weekend both online and in-store, the 'official' online shopping holiday was right around the corner. Many were left wondering: If Americans spent a combined $59 billion over Black Friday weekend, would that mean shoppers would be less active on Cyber Monday? But the growing popularity of Cyber Monday was expected to soar even higher in 2012. An estimated 129 million planned to shop on retailer's websites the Monday after Thanksgiving, up from 122 million in 2011. And the year's biggest online shopping day didn't disappoint.
In a Cyber Monday interview with Mark Crumpton on Bloomberg Television's "Bottom Line," Shop.org Executive Director Vicki Cantrell discussed the short history of Cyber Monday, dating back to when Shop.org first coined the term in 2005. In that time, Cantrell notes how Cyber Monday has evolved from an at-work shopping trend into - thanks to the proliferation of smartphone and tablet technology - a full-fledged digital showcase for online retailers. With 85 percent of companies offering Cyber Monday-specific deals on a variety of channels, retailers completing the 'Cyber Five' - or the five-day stretch of promotions beginning on Thanksgiving and ending Cyber Monday - illustrates the many creative ways the industry provides value for savvy shoppers. Watch the segment below.
To learn more about the most popular items purchased on Cyber Monday, see the Shop.org Cyber Monday consumer survey and visit NRF's Holiday Headquarters for a full recap of the results from Black Friday weekend and Cyber Monday.
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